{ "tracker": "mobile", "edition": "2026-11", "number": 1, "label": "Edition 1, November 2026", "figuresTo": "2026-10-31", "builtAt": "2026-11-02T18:31:17.682Z", "figures": [ { "id": "smartphone-adults", "tracker": "mobile", "section": "ownership", "label": "UK adults who use a smartphone", "unit": "% of adults aged 16 and over", "format": "pct", "decimals": 0, "source": { "publisher": "Ofcom", "title": "Adults' Media Literacy Tracker 2025, data tables", "url": "https://www.ofcom.org.uk/siteassets/resources/documents/research-and-data/data/statistics/2025/adults-media-literacy-tracker/amlt-2026/adults-media-literacy-2025-data-tables.pdf", "licence": "OGL-3.0" }, "cadence": "Annual", "collect": "H", "method": "Share of UK adults aged 16 and over who personally use a smartphone, from the tracker's question on mobile phone use (base about 7,500 adults, 2025 fieldwork). The card shows the share by age band.", "status": "ok", "value": 91, "display": "91%", "asOf": "2025 survey wave", "publishedOn": "2026-01-28", "nextRelease": "Early 2027", "detail": { "byAge": [ { "band": "16 to 24", "smartphonePct": 99 }, { "band": "25 to 34", "smartphonePct": 99 }, { "band": "35 to 44", "smartphonePct": 98 }, { "band": "45 to 54", "smartphonePct": 98 }, { "band": "55 to 64", "smartphonePct": 93 }, { "band": "65 to 74", "smartphonePct": 84 }, { "band": "75 and over", "smartphonePct": 56 } ], "mobileNotSmartphonePct": 6, "noMobilePct": 3, "usesAnyMobilePct": 97, "base": "7,500 weighted (7,533 unweighted) UK adults aged 16 and over", "evidence": { "sourceUrl": "https://www.ofcom.org.uk/siteassets/resources/documents/research-and-data/data/statistics/2025/adults-media-literacy-tracker/amlt-2026/adults-media-literacy-2025-data-tables.pdf", "page": "PDF page 49 (printed page 42), Q1 'Do you personally use a mobile phone? If so is it a smartphone?'", "quote": "Base: All respondents ... Total 7500 ... Yes it's a smartphone 6818 ... 91% 99% 99% 98% 98% 93% 84% 56% ... Yes but it's not a smartphone 464 ... 6% ... No, I do not use a mobile phone 211 ... 3%", "checkedBy": "Claude, second read against the source (approach approved by John)", "checkedOn": "2026-11-01" } }, "note": null, "anchor": "#smartphone-adults", "change": null }, { "id": "smartphone-only-internet", "tracker": "mobile", "section": "ownership", "label": "Online adults who go online only on a smartphone", "unit": "% of adults who use the internet", "format": "pct", "decimals": 0, "source": { "publisher": "Ofcom", "title": "Adults' Media Use and Attitudes 2026", "url": "https://www.ofcom.org.uk/siteassets/resources/documents/research-and-data/media-literacy-research/adults/adults-media-use-and-attitudes-2026/adults-media-use-and-attitudes-2026-report.pdf", "licence": "OGL-3.0" }, "cadence": "Annual", "collect": "H", "method": "Share of UK adults who use the internet whose only device for going online is a smartphone, as reported in Ofcom's annual Adults' Media Use and Attitudes report.", "status": "ok", "value": 20, "display": "20%", "asOf": "2025 survey wave", "publishedOn": "2026-04-02", "nextRelease": "Spring 2027", "detail": { "previous": { "year": "2019", "pct": 12 }, "base": "1,408 smartphone-only internet users against 5,621 other internet users (footnote, page 44)", "doNotFeelDisadvantagedPct": 70, "evidence": { "sourceUrl": "https://www.ofcom.org.uk/siteassets/resources/documents/research-and-data/media-literacy-research/adults/adults-media-use-and-attitudes-2026/adults-media-use-and-attitudes-2026-report.pdf", "page": "PDF page 43 (summary on page 6; base footnote on page 44)", "quote": "One in five online adults (20%) rely solely on a smartphone to go online, without access to other devices such as a computer or tablet. This represents an increase since 2019, when about one in eight online adults (12%) were smartphone-only, although levels have remained relatively steady in recent years.", "checkedBy": "Claude, second read against the source (approach approved by John)", "checkedOn": "2026-11-01" } }, "note": "Of adults who use the internet; 12% in 2019.", "anchor": "#smartphone-only-internet", "change": null }, { "id": "online-time-smartphone", "tracker": "mobile", "section": "ownership", "label": "Time online a day, and the share spent on a smartphone", "unit": "", "format": "text", "source": { "publisher": "Ofcom", "title": "Online Nation 2025", "url": "https://www.ofcom.org.uk/media-use-and-attitudes/online-habits/online-nation", "licence": "OGL-3.0" }, "cadence": "Annual", "collect": "H", "method": "Average daily time online per UK adult and the proportion of it spent on a smartphone, from Ofcom's annual Online Nation report (Ipsos iris audience measurement).", "status": "ok", "value": "4h30", "display": "4 hours 30 minutes a day; 77% of it on a smartphone", "asOf": "May 2025", "publishedOn": "2025-12-10", "nextRelease": "December 2026", "detail": { "hoursPerDay": "4h 30m", "smartphoneSharePct": 77, "previousSharePct": 75, "onlineAdultsMillions": 49.1, "byAge": [ { "band": "All adults", "time": "4h 30m", "minutes": 270 }, { "band": "18 to 24", "time": "6h 20m", "minutes": 380 }, { "band": "35 to 44", "time": "4h 35m", "minutes": 275 }, { "band": "65 and over", "time": "3h 20m", "minutes": 200 } ], "smartphoneShareByGender": { "men": 75, "women": 79 }, "source": "Ipsos iris Online Audience Measurement Service, May 2025; adults 18 and over, personal use on smartphones, tablets and computers", "evidence": { "sourceUrl": "https://www.ofcom.org.uk/siteassets/resources/documents/research-and-data/online-research/online-nation/2025/online-nations-report-2025.pdf", "page": "PDF page 12 (overview page 4; gender page 13)", "quote": "Smartphones remained the primary device for accessing the internet for UK online adults, accounting for 77% of all time spent online on the average day, up slightly from 75% the previous year.", "checkedBy": "Claude, second read against the source (approach approved by John)", "checkedOn": "2026-11-01" } }, "note": "18 to 24s spend 6 hours 20 minutes a day online, 81% of it on a smartphone; over-65s 3 hours 20 minutes.", "anchor": "#online-time-smartphone", "change": null }, { "id": "handset-vendor-share", "tracker": "mobile", "section": "ownership", "label": "Smartphone makers' share of UK mobile web traffic", "unit": "% of mobile page views", "format": "pct", "decimals": 1, "source": { "publisher": "StatCounter", "title": "StatCounter Global Stats, United Kingdom, mobile vendor market share", "url": "https://gs.statcounter.com/vendor-market-share/mobile/united-kingdom", "licence": "StatCounter" }, "cadence": "Monthly", "collect": "S", "method": "Share of UK mobile web page views by device maker in the latest full month, from StatCounter Global Stats. A traffic share, not sales or ownership; credited to StatCounter as it asks.", "status": "ok", "value": 50.1, "display": "Apple 50.1%, Samsung 33.8%", "asOf": "October 2026", "publishedOn": "2026-10", "nextRelease": "Monthly", "detail": { "month": "2026-10", "monthLabel": "October 2026", "vendors": [ { "name": "Apple", "pct": 50.1 }, { "name": "Samsung", "pct": 33.8 }, { "name": "Google", "pct": 4.1 }, { "name": "Motorola", "pct": 3.1 }, { "name": "Xiaomi", "pct": 2.4 }, { "name": "Unknown", "pct": 1.2 }, { "name": "Others", "pct": 5.2 } ], "attribution": "Source: StatCounter Global Stats", "licence": "CC BY-SA 3.0" }, "note": "Share of UK mobile web page views in the month, from StatCounter Global Stats (CC BY-SA 3.0). A traffic share, not phones sold or owned, and it moves several points month to month.", "anchor": "#handset-vendor-share", "change": null }, { "id": "mobile-os-share", "tracker": "mobile", "section": "ownership", "label": "iOS and Android share of UK mobile web traffic", "unit": "% of mobile page views", "format": "pct", "decimals": 1, "source": { "publisher": "StatCounter", "title": "StatCounter Global Stats, United Kingdom, mobile operating system market share", "url": "https://gs.statcounter.com/os-market-share/mobile/united-kingdom", "licence": "StatCounter" }, "cadence": "Monthly", "collect": "S", "method": "Share of UK mobile web page views by operating system in the latest full month, from StatCounter Global Stats. A traffic share, not sales or ownership; credited to StatCounter as it asks.", "status": "ok", "value": 50.1, "display": "iOS 50.1%, Android 49.9%", "asOf": "October 2026", "publishedOn": "2026-10", "nextRelease": "Monthly", "detail": { "month": "2026-10", "monthLabel": "October 2026", "systems": [ { "name": "iOS", "pct": 50.1 }, { "name": "Android", "pct": 49.9 } ], "attribution": "Source: StatCounter Global Stats", "licence": "CC BY-SA 3.0" }, "note": "Share of UK mobile web page views in the month, from StatCounter Global Stats (CC BY-SA 3.0). A traffic share, not phones sold or owned, and it moves several points month to month.", "anchor": "#mobile-os-share", "change": null }, { "id": "5g-all-four", "tracker": "mobile", "section": "coverage", "label": "UK premises with outdoor 5G from all four operators", "unit": "% of premises", "format": "pct", "decimals": 0, "source": { "publisher": "Ofcom", "title": "Connected Nations update: Spring 2026, mobile coverage", "url": "https://www.ofcom.org.uk/phones-and-broadband/coverage-and-speeds/connected-nations-update-spring-2026", "licence": "OGL-3.0" }, "cadence": "Half-yearly", "collect": "B", "method": "Share of premises with high-confidence outdoor 5G coverage from EE, O2, Three and Vodafone together, with at-least-one alongside.", "theirs": 8, "status": "ok", "value": 63.9, "display": "64%", "asOf": "January 2026 data", "publishedOn": "2026-05-13", "nextRelease": "2026-12-10", "detail": { "atLeastOne": 98.3, "urbanAll": 71.5, "ruralAll": 19.6 }, "note": "Ofcom rounds this to 64%, up from 47% in July 2025.", "anchor": "#5g-all-four", "change": null }, { "id": "5g-by-operator", "tracker": "mobile", "section": "coverage", "label": "Outdoor 5G coverage of premises by operator", "unit": "% of premises", "format": "table", "source": { "publisher": "Ofcom", "title": "Connected Nations update: Spring 2026, mobile coverage", "url": "https://www.ofcom.org.uk/phones-and-broadband/coverage-and-speeds/connected-nations-update-spring-2026", "licence": "OGL-3.0" }, "cadence": "Half-yearly", "collect": "B", "method": "High-confidence outdoor 5G coverage of premises for each operator, UK, urban and rural.", "status": "ok", "value": "ee 94.3; o2 86.2; three 75.9; vodafone 77.3", "display": "EE 94.3%, O2 86.2%, Three 75.9%, Vodafone 77.3%", "asOf": "January 2026 data", "publishedOn": "2026-05-13", "nextRelease": "2026-12-10", "detail": { "total": { "all": 63.9, "atLeastOne": 98.3, "none": 1.7, "ee": 94.3, "o2": 86.2, "three": 75.9, "vodafone": 77.3 }, "urban": { "all": 71.5, "atLeastOne": 99.7, "none": 0.4, "ee": 97.3, "o2": 89.3, "three": 82.9, "vodafone": 84.3 }, "rural": { "all": 19.6, "atLeastOne": 90.8, "none": 9.3, "ee": 76.9, "o2": 67.9, "three": 35.9, "vodafone": 37.2 } }, "note": null, "anchor": "#5g-by-operator", "change": null }, { "id": "5g-geographic", "tracker": "mobile", "section": "coverage", "label": "UK land area with 5G from at least one operator", "unit": "% of UK land area", "format": "pct", "decimals": 0, "source": { "publisher": "Ofcom", "title": "Connected Nations update: Spring 2026, mobile coverage", "url": "https://www.ofcom.org.uk/phones-and-broadband/coverage-and-speeds/connected-nations-update-spring-2026", "licence": "OGL-3.0" }, "cadence": "Half-yearly", "collect": "B", "method": "Share of UK geographic area with high-confidence outdoor 5G from at least one of EE, O2, Three and Vodafone, with each operator's own figure and the all-four figure alongside.", "status": "ok", "value": 72.8, "display": "73%", "asOf": "January 2026 data", "publishedOn": "2026-05-13", "nextRelease": "2026-12-10", "detail": { "atLeastOne": 72.8, "all": 12.8, "none": 27.2, "operators": { "ee": 56.4, "o2": 53.3, "three": 27.1, "vodafone": 23.1 }, "urban": { "all": 53.2, "atLeastOne": 98.7, "none": 1.3, "ee": 93.6, "o2": 84.1, "three": 69.5, "vodafone": 69.7 }, "rural": { "all": 7.6, "atLeastOne": 69.5, "none": 30.5, "ee": 51.6, "o2": 49.3, "three": 21.6, "vodafone": 17.1 } }, "note": "Each operator on its own covers 23% to 56% of the land; all four together 13%. Premises coverage is far higher because people live where the masts are.", "anchor": "#5g-geographic", "change": null }, { "id": "4g-all-four-landmass", "tracker": "mobile", "section": "coverage", "label": "UK landmass with good 4G from all four operators", "unit": "% of landmass", "format": "pct", "decimals": 0, "source": { "publisher": "Ofcom", "title": "Connected Nations update: Spring 2026, mobile coverage", "url": "https://www.ofcom.org.uk/phones-and-broadband/coverage-and-speeds/connected-nations-update-spring-2026", "licence": "OGL-3.0" }, "cadence": "Half-yearly", "collect": "B", "method": "Geographic 4G coverage from all four operators, with at-least-one alongside.", "status": "ok", "value": 83.6, "display": "84%", "asOf": "January 2026 data", "publishedOn": "2026-05-13", "nextRelease": "2026-12-10", "detail": { "atLeastOne": 96.2, "rural": { "all": 81.7, "atLeastOne": 95.7, "none": 4.3, "ee": 88.8, "o2": 87.8, "three": 91.9, "vodafone": 91 } }, "note": "Ofcom rounds this to 84% from all four and 96% from at least one.", "anchor": "#4g-all-four-landmass", "change": null }, { "id": "4g-by-operator", "tracker": "mobile", "section": "coverage", "label": "4G coverage by operator: premises indoors, premises outdoors, landmass", "unit": "%", "format": "table", "source": { "publisher": "Ofcom", "title": "Connected Nations update: Spring 2026, mobile coverage", "url": "https://www.ofcom.org.uk/phones-and-broadband/coverage-and-speeds/connected-nations-update-spring-2026", "licence": "OGL-3.0" }, "cadence": "Half-yearly", "collect": "B", "method": "Each operator's 4G coverage on three measures, UK, urban and rural.", "status": "ok", "value": "ee indoor 96.8; o2 indoor 95.5; three indoor 96.6; vodafone indoor 97.4", "display": "Indoor premises: EE 96.8%, O2 95.5%, Three 96.6%, Vodafone 97.4%", "asOf": "January 2026 data", "publishedOn": "2026-05-13", "nextRelease": "2026-12-10", "detail": { "indoor": { "total": { "all": 90.7, "atLeastOne": 99.7, "none": 0.3, "ee": 96.8, "o2": 95.5, "three": 96.6, "vodafone": 97.4 }, "urban": { "all": 95.4, "atLeastOne": 100, "none": 0, "ee": 98.8, "o2": 97.8, "three": 98.6, "vodafone": 99.2 }, "rural": { "all": 63.7, "atLeastOne": 97.9, "none": 2.1, "ee": 85.2, "o2": 82, "three": 85, "vodafone": 86.7 } }, "outdoor": { "total": { "all": 99.2, "atLeastOne": 100, "none": 0, "ee": 99.7, "o2": 99.6, "three": 99.8, "vodafone": 99.8 }, "urban": { "all": 99.9, "atLeastOne": 100, "none": 0, "ee": 100, "o2": 100, "three": 100, "vodafone": 100 }, "rural": { "all": 95.3, "atLeastOne": 99.9, "none": 0.2, "ee": 98.3, "o2": 97.7, "three": 98.7, "vodafone": 98.6 } }, "geographic": { "total": { "all": 83.6, "atLeastOne": 96.2, "none": 3.8, "ee": 90, "o2": 89.1, "three": 92.8, "vodafone": 91.9 }, "urban": { "all": 98.4, "atLeastOne": 99.9, "none": 0.1, "ee": 99.2, "o2": 99.2, "three": 99.7, "vodafone": 99.7 }, "rural": { "all": 81.7, "atLeastOne": 95.7, "none": 4.3, "ee": 88.8, "o2": 87.8, "three": 91.9, "vodafone": 91 } } }, "note": null, "anchor": "#4g-by-operator", "change": null }, { "id": "5g-connection-share", "tracker": "mobile", "section": "coverage", "label": "Share of mobile data connection attempts made on 5G, by network", "unit": "% of connection attempts", "format": "text", "source": { "publisher": "Ofcom", "title": "Mobile Matters 2026", "url": "https://www.ofcom.org.uk/phones-and-broadband/mobile-phones/mobile-matters", "licence": "OGL-3.0" }, "cadence": "Annual", "collect": "S", "method": "Proportion of crowdsourced connection attempts made over 5G for each network in Ofcom's Mobile Matters chart data (Opensignal measurements licensed to Ofcom), latest measurement year.", "status": "ok", "value": 24.2, "display": "UK 24.2% on 5G; EE 33.9%, O2 23.8%, Three 19.2%, Vodafone 17%", "asOf": "August 2025 to July 2026", "publishedOn": "2026-10-16", "nextRelease": "Annual", "detail": { "measurementYear": "2025/26", "uk": { "fiveGSa": 3.5, "fiveGNsa": 20.7, "fourG": 75.2, "legacy": 0.7, "fiveG": 24.2 }, "previous": { "year": "2024/25", "fiveG": 19, "fourG": 79.2 }, "networks": [ { "network": "EE", "fiveGSa": 7.1, "fiveGNsa": 26.8, "fiveG": 33.9, "fourG": 66, "threeG": 0, "twoG": 0.1 }, { "network": "O2", "fiveGSa": 2.9, "fiveGNsa": 20.9, "fiveG": 23.8, "fourG": 74.6, "threeG": 1.2, "twoG": 0.4 }, { "network": "Three", "fiveGSa": 0, "fiveGNsa": 19.2, "fiveG": 19.2, "fourG": 80.6, "threeG": 0.2, "twoG": 0 }, { "network": "Vodafone", "fiveGSa": 3.3, "fiveGNsa": 13.7, "fiveG": 17, "fourG": 82.3, "threeG": 0, "twoG": 0.7 } ], "responseTimeMs": { "fiveGSa": 9.78, "fiveGNsa": 11.45, "fourG": 13.5 } }, "note": "75.2% of connection attempts were still on 4G; 0.7% on 2G or 3G. Three offered no 5G standalone in the period. Ofcom's figures, from Opensignal measurements.", "anchor": "#5g-connection-share", "change": null }, { "id": "roads-coverage", "tracker": "mobile", "section": "coverage", "label": "A and B roads with 4G from all four operators", "unit": "% of road length", "format": "pct", "decimals": 1, "source": { "publisher": "Ofcom", "title": "Connected Nations update: Spring 2026, mobile coverage", "url": "https://switchity.co.uk/mobile-coverage/", "licence": "OGL-3.0" }, "cadence": "Half-yearly", "collect": "B", "method": "Share of A and B road length (and of motorways) with 4G from all four operators, aggregated from Ofcom's local authority road data weighted by road length.", "status": "ok", "value": 74.1, "display": "74.1% of A and B roads, 92.3% of motorways", "asOf": "January 2026 data", "publishedOn": "2026-05-13", "nextRelease": "2026-12-10", "detail": { "aAndBRoadsAllOperatorsPct": 74.1, "motorwaysAllOperatorsPct": 92.3, "worstCouncilsForARoads": [ { "name": "Isles of Scilly", "nation": "England", "aRoadAllOpsPct": 0 }, { "name": "Maldon", "nation": "England", "aRoadAllOpsPct": 42.4 }, { "name": "Mid Ulster", "nation": "Northern Ireland", "aRoadAllOpsPct": 48.3 }, { "name": "Fenland", "nation": "England", "aRoadAllOpsPct": 50.9 }, { "name": "Fermanagh and Omagh", "nation": "Northern Ireland", "aRoadAllOpsPct": 51.4 } ] }, "note": "Aggregated from Ofcom's local authority road coverage, weighted by road length. 4G from all four operators.", "anchor": "#roads-coverage", "change": null }, { "id": "best-worst-areas-mobile", "tracker": "mobile", "section": "coverage", "label": "Best and worst councils for 4G from all four operators", "unit": "% of premises", "format": "table", "source": { "publisher": "Ofcom", "title": "Connected Nations mobile data, aggregated for UK Mobile Coverage", "url": "https://switchity.co.uk/mobile-coverage/", "licence": "OGL-3.0" }, "cadence": "Half-yearly", "collect": "B", "method": "The five highest and five lowest local authorities for indoor 4G from all four operators.", "status": "ok", "value": "Westminster 100%; Isles of Scilly 0%", "display": "Best Westminster (100%), worst Isles of Scilly (0%)", "asOf": "January 2026 data", "publishedOn": "2026-05-13", "nextRelease": "2026-12-10", "detail": { "measure": "Indoor 4G from all four operators, share of premises", "best": [ { "name": "Westminster", "nation": "England", "fourGIndoorAllOperatorsPct": 100, "notspotPremises": 0 }, { "name": "Lambeth", "nation": "England", "fourGIndoorAllOperatorsPct": 100, "notspotPremises": 0 }, { "name": "Southwark", "nation": "England", "fourGIndoorAllOperatorsPct": 100, "notspotPremises": 0 }, { "name": "Derby", "nation": "England", "fourGIndoorAllOperatorsPct": 100, "notspotPremises": 0 }, { "name": "Kensington and Chelsea", "nation": "England", "fourGIndoorAllOperatorsPct": 100, "notspotPremises": 0 } ], "worst": [ { "name": "Isles of Scilly", "nation": "England", "fourGIndoorAllOperatorsPct": 0, "notspotPremises": 106 }, { "name": "Mid Ulster", "nation": "Northern Ireland", "fourGIndoorAllOperatorsPct": 54.3, "notspotPremises": 1578 }, { "name": "Fermanagh and Omagh", "nation": "Northern Ireland", "fourGIndoorAllOperatorsPct": 57, "notspotPremises": 1137 }, { "name": "Shetland Islands", "nation": "Scotland", "fourGIndoorAllOperatorsPct": 58.2, "notspotPremises": 139 }, { "name": "Maldon", "nation": "England", "fourGIndoorAllOperatorsPct": 63.2, "notspotPremises": 341 } ], "councils": 361 }, "note": null, "anchor": "#best-worst-areas-mobile", "change": null }, { "id": "srn-progress", "tracker": "mobile", "section": "coverage", "label": "Shared Rural Network: 4G masts live and landmass reached", "unit": "", "format": "text", "source": { "publisher": "Department for Science, Innovation and Technology", "title": "Shared Rural Network progress announcement (gov.uk)", "url": "https://www.gov.uk/government/news/150-rural-4g-masts-now-live-so-holidaymakers-can-switch-off-without-being-cut-off", "licence": "OGL-3.0" }, "cadence": "Ad hoc", "collect": "H", "method": "Government-funded 4G masts live and the share of UK landmass with a 4G signal, as stated in the government's latest Shared Rural Network progress announcement, dated on the card.", "status": "ok", "value": 150, "display": "More than 150 masts live; 4G on 95% of UK landmass", "asOf": "14 August 2026", "publishedOn": "2026-08-14", "nextRelease": "Programme runs to January 2027", "detail": { "mastsLive": 150, "mastsLiveWording": "more than 150", "landmassPct": 95, "areaSqKm": 5684, "nationalParkSites": 42, "toCome": "Up to 40 more government-funded upgrades and up to 44 new publicly funded masts in Scotland are due by January 2027.", "coverageDataFrom": "Mova, a joint venture wholly owned by the UK's major mobile network operators", "evidence": { "sourceUrl": "https://www.gov.uk/government/news/150-rural-4g-masts-now-live-so-holidaymakers-can-switch-off-without-being-cut-off", "page": "gov.uk news story, 14 August 2026", "quote": "More than 150 government-funded 4G mast upgrades are now live across the UK through the Shared Rural Network, bringing 4G coverage from EE, Virgin Media O2, and Vodafone and ThreeUK to some of Britain's hardest-to-reach rural areas. ... The SRN programme has achieved its objective of extending 4G coverage to 95% of the UK landmass, a year ahead of schedule.", "checkedBy": "Claude, second read against the source (approach approved by John)", "checkedOn": "2026-11-01" } }, "note": null, "anchor": "#srn-progress", "change": null }, { "id": "3g-switch-off", "tracker": "mobile", "section": "coverage", "label": "3G and 2G switch-off", "unit": "", "format": "text", "source": { "publisher": "Ofcom", "title": "3G and 2G switch-off", "url": "https://www.ofcom.org.uk/phones-and-broadband/coverage-and-speeds/3g-switch-off", "licence": "OGL-3.0" }, "cadence": "On change", "collect": "H", "method": "Whether the UK's 3G networks have been switched off, and each operator's stated 2G switch-off timing, from Ofcom's switch-off page on the date shown.", "status": "ok", "value": "3G switched off", "display": "3G switched off; 2G goes from 2029", "asOf": "Ofcom page updated 10 August 2026", "publishedOn": "2026-08-10", "nextRelease": "On change", "detail": { "threeG": "Switched off on every UK network", "twoG": [ { "operator": "EE", "timing": "From May 2029" }, { "operator": "O2", "timing": "From summer 2029" }, { "operator": "VodafoneThree", "timing": "During 2030 (the Vodafone network; Three has no 2G)" }, { "operator": "All operators", "timing": "By 2033 at the latest" } ], "operatorPages": "EE: 'We will begin closing the 2G network from May 2029'; O2: 'from 2029'; VodafoneThree: 'spring 2030'", "evidence": { "sourceUrl": "https://www.ofcom.org.uk/phones-and-broadband/coverage-and-speeds/3g-switch-off", "page": "Page intro and 'Providers are switching off their networks at different times'", "quote": "3G mobile networks are now switched off. The 2G mobile networks are gradually being switched off over the next few years. ... EE has announced it will begin switching off its 2G network from May 2029. ... VodafoneThree has announced it will switch off the Vodafone 2G network during 2030 (Three does not have a 2G network). ... O2 has announced it will be switching off its 2G network starting in Summer 2029. ... All mobile network operators have confirmed to the Government that they will switch off 2G by 2033 at the latest", "checkedBy": "Claude, second read against the source (approach approved by John)", "checkedOn": "2026-11-01" } }, "note": "Virtual networks such as giffgaff, Tesco Mobile and Lebara follow their host network's dates.", "anchor": "#3g-switch-off", "change": null }, { "id": "no-4g-any-operator", "tracker": "mobile", "section": "notspots", "label": "Premises with no 4G from any operator", "unit": "premises", "format": "int", "source": { "publisher": "Ofcom", "title": "Connected Nations mobile data, aggregated for UK Mobile Coverage", "url": "https://switchity.co.uk/mobile-coverage/", "licence": "OGL-3.0" }, "cadence": "Half-yearly", "collect": "B", "method": "Premises with no 4G coverage from any of the four operators on Ofcom's measure, UK total.", "status": "ok", "value": 106404, "display": "106,404", "asOf": "January 2026 data", "publishedOn": "2026-05-13", "nextRelease": "2026-12-10", "detail": { "totalPremises": 32493694, "pct": 0.33 }, "note": null, "anchor": "#no-4g-any-operator", "change": null }, { "id": "no-voice-outdoor", "tracker": "mobile", "section": "notspots", "label": "Premises with no outdoor voice coverage from any operator", "unit": "premises", "format": "int", "source": { "publisher": "Ofcom", "title": "Connected Nations mobile data, aggregated for UK Mobile Coverage", "url": "https://switchity.co.uk/mobile-coverage/", "licence": "OGL-3.0" }, "cadence": "Half-yearly", "collect": "B", "method": "Premises where no operator offers outdoor voice call coverage, UK total.", "status": "ok", "value": 41169, "display": "41,169", "asOf": "January 2026 data", "publishedOn": "2026-05-13", "nextRelease": "2026-12-10", "detail": { "totalPremises": 32493694 }, "note": null, "anchor": "#no-voice-outdoor", "change": null }, { "id": "double-notspots", "tracker": "mobile", "section": "notspots", "label": "Double not-spots: no decent broadband and no 4G", "unit": "premises", "format": "table", "source": { "publisher": "Switchity, from Ofcom Connected Nations", "title": "Double not-spots by constituency and council", "url": "https://switchity.co.uk/mobile-coverage/", "licence": "OGL-3.0" }, "cadence": "Half-yearly", "collect": "B", "method": "Constituencies and councils with the largest share of premises lacking both decent fixed broadband and any 4G, from Switchity's cut of Ofcom's data.", "status": "ok", "value": "Caerfyrddin: 2.1% no decent broadband, 3.5% no 4G", "display": "Worst seat Caerfyrddin (Wales): 2.1% without decent broadband, 3.5% without 4G", "asOf": "January 2026 data", "publishedOn": "2026-05-13", "nextRelease": "2026-12-10", "detail": { "topConstituencies": [ { "area": "Caerfyrddin", "nation": "Wales", "bbPct": 2.1, "bbPremises": 1007, "no4gPct": 3.5, "no4gPremises": 1657, "noCallPct": 2.4 }, { "area": "Na H-Eileanan An Iar", "nation": "Scotland", "bbPct": 2.8, "bbPremises": 490, "no4gPct": 2, "no4gPremises": 348, 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"bbPremises": 491, "no4gPct": 1.3, "no4gPremises": 348, "noCallPct": 1.3 }, { "area": "Central Devon", "nation": "England", "bbPct": 1.2, "bbPremises": 583, "no4gPct": 2.5, "no4gPremises": 1165, "noCallPct": 1.3 } ], "topLocalAuthorities": [ { "area": "Powys", "nation": "Wales", "bbPct": 2, "bbPremises": 1431, "no4gPct": 3.2, "no4gPremises": 2274, "noCallPct": 2 }, { "area": "Na H-Eileanan Siar", "nation": "Scotland", "bbPct": 2.8, "bbPremises": 490, "no4gPct": 2, "no4gPremises": 348, "noCallPct": 1.9 }, { "area": "Ceredigion", "nation": "Wales", "bbPct": 1.6, "bbPremises": 633, "no4gPct": 4.3, "no4gPremises": 1703, "noCallPct": 2.8 }, { "area": "Orkney Islands", "nation": "Scotland", "bbPct": 2, "bbPremises": 269, "no4gPct": 1.6, "no4gPremises": 210, "noCallPct": 1.6 }, { "area": "West Devon", "nation": "England", "bbPct": 1.3, "bbPremises": 365, "no4gPct": 3.6, "no4gPremises": 1018, "noCallPct": 1.9 }, { "area": "Torridge", "nation": "England", "bbPct": 1.3, "bbPremises": 483, "no4gPct": 1.6, "no4gPremises": 593, "noCallPct": 0.8 }, { "area": "Argyll and Bute", "nation": "Scotland", "bbPct": 2.1, "bbPremises": 1211, "no4gPct": 1.3, "no4gPremises": 771, "noCallPct": 0.9 }, { "area": "Highland", "nation": "Scotland", "bbPct": 1.5, "bbPremises": 2040, "no4gPct": 1.3, "no4gPremises": 1756, "noCallPct": 1.3 }, { "area": "Carmarthenshire", "nation": "Wales", "bbPct": 1.1, "bbPremises": 1073, "no4gPct": 1.9, "no4gPremises": 1818, "noCallPct": 1.3 }, { "area": "Shetland Islands", "nation": "Scotland", "bbPct": 1.7, "bbPremises": 222, "no4gPct": 1.1, "no4gPremises": 139, "noCallPct": 1 } ], "csv": { "constituencies": "/data/uk-notspots-constituencies.csv", "localAuthorities": "/data/uk-notspots-local-authorities.csv" } }, "note": null, "anchor": "#double-notspots", "change": null }, { "id": "mobile-subscriptions", "tracker": "mobile", "section": "market", "label": "Active mobile subscriptions", "unit": "million", "format": "millions", "decimals": 1, "source": { "publisher": "Ofcom", "title": "Telecommunications Market Data Update", "url": "https://www.ofcom.org.uk/phones-and-broadband/telecoms-infrastructure/telecommunications-market-data-update", "licence": "OGL-3.0" }, "cadence": "Quarterly", "collect": "S", "method": "Total mobile subscriptions at quarter end excluding machine-to-machine, mobile table 3 of Ofcom's quarterly CSV.", "status": "ok", "value": 91.55, "display": "91.6m", "asOf": "2026 Q2, quarter end", "publishedOn": "2026-11-01", "nextRelease": "Quarterly", "detail": null, "series": [ { "period": "2007 Q1", "value": 70.73 }, { "period": "2007 Q2", "value": 71.31 }, { "period": "2007 Q3", "value": 72.56 }, { "period": "2007 Q4", "value": 74.32 }, { "period": "2008 Q1", "value": 74.68 }, { "period": "2008 Q2", "value": 75.34 }, { "period": "2008 Q3", "value": 76.73 }, { "period": "2008 Q4", "value": 77.49 }, { "period": "2009 Q1", "value": 77.07 }, { "period": "2009 Q2", "value": 77.65 }, { "period": "2009 Q3", "value": 78.87 }, { "period": "2009 Q4", "value": 80.58 }, { "period": "2010 Q1", "value": 81.93 }, { "period": "2010 Q2", "value": 79.54 }, { "period": "2010 Q3", "value": 80.69 }, { "period": "2010 Q4", "value": 81.48 }, { "period": "2011 Q1", "value": 81.37 }, { "period": "2011 Q2", "value": 81.54 }, { "period": "2011 Q3", "value": 81.83 }, { "period": "2011 Q4", "value": 82.16 }, { "period": "2012 Q1", "value": 81.17 }, { "period": "2012 Q2", "value": 81.6 }, { "period": "2012 Q3", "value": 82.19 }, { "period": "2012 Q4", "value": 83.05 }, { "period": "2013 Q1", "value": 82.73 }, { "period": "2013 Q2", "value": 82.27 }, { "period": "2013 Q3", "value": 82.87 }, { "period": "2013 Q4", "value": 82.67 }, { "period": "2014 Q1", "value": 82.08 }, { "period": "2014 Q2", "value": 81.93 }, { "period": "2014 Q3", "value": 82.76 }, { "period": "2014 Q4", "value": 83.66 }, { "period": "2015 Q1", "value": 84.13 }, { "period": "2015 Q2", "value": 84.8 }, { "period": "2015 Q3", "value": 85.34 }, { "period": "2015 Q4", "value": 85.26 }, { "period": "2016 Q1", "value": 83.4 }, { "period": "2016 Q2", "value": 83.69 }, { "period": "2016 Q3", "value": 84.16 }, { "period": "2016 Q4", "value": 83.91 }, { "period": "2017 Q1", "value": 83.8 }, { "period": "2017 Q2", "value": 83.89 }, { "period": "2017 Q3", "value": 84.44 }, { "period": "2017 Q4", "value": 84.1 }, { "period": "2018 Q1", "value": 84.09 }, { "period": "2018 Q2", "value": 83.76 }, { "period": "2018 Q3", "value": 83.99 }, { "period": "2018 Q4", "value": 83.4 }, { "period": "2019 Q1", "value": 83.32 }, { "period": "2019 Q2", "value": 83.67 }, { "period": "2019 Q3", "value": 84.28 }, { "period": "2019 Q4", "value": 85.2 }, { "period": "2020 Q1", "value": 83.4 }, { "period": "2020 Q2", "value": 83.15 }, { "period": "2020 Q3", "value": 83.85 }, { "period": "2020 Q4", "value": 83.8 }, { "period": "2021 Q1", "value": 83.31 }, { "period": "2021 Q2", "value": 83.89 }, { "period": "2021 Q3", "value": 84.47 }, { "period": "2021 Q4", "value": 84.77 }, { "period": "2022 Q1", "value": 85.16 }, { "period": "2022 Q2", "value": 87.54 }, { "period": "2022 Q3", "value": 87.14 }, { "period": "2022 Q4", "value": 86.66 }, { "period": "2023 Q1", "value": 86.82 }, { "period": "2023 Q2", "value": 87.45 }, { "period": "2023 Q3", "value": 88.97 }, { "period": "2023 Q4", "value": 89.15 }, { "period": "2024 Q1", "value": 89.02 }, { "period": "2024 Q2", "value": 89.47 }, { "period": "2024 Q3", "value": 90.14 }, { "period": "2024 Q4", "value": 90 }, { "period": "2025 Q1", "value": 89.7 }, { "period": "2025 Q2", "value": 89.98 }, { "period": "2025 Q3", "value": 91.04 }, { "period": "2025 Q4", "value": 91.06 }, { "period": "2026 Q1", "value": 90.58 }, { "period": "2026 Q2", "value": 91.55 } ], "note": "Excludes machine-to-machine connections.", "anchor": "#mobile-subscriptions", "change": null }, { "id": "mobile-revenue", "tracker": "mobile", "section": "market", "label": "Mobile retail revenue in the quarter", "unit": "£ billion", "format": "gbp", "decimals": 2, "source": { "publisher": "Ofcom", "title": "Telecommunications Market Data Update", "url": "https://www.ofcom.org.uk/phones-and-broadband/telecoms-infrastructure/telecommunications-market-data-update", "licence": "OGL-3.0" }, "cadence": "Quarterly", "collect": "S", "method": "Retail revenue from mobile telephony in the latest quarter, the Total column of mobile table 1 in Ofcom's quarterly CSV, with the year-earlier quarter for comparison.", "status": "ok", "value": 3.72, "display": "£3.72bn", "asOf": "April to June 2026", "publishedOn": "2026-11-01", "nextRelease": "Quarterly", "detail": null, "series": [ { "period": "2007 Q1", "value": 3.49 }, { "period": "2007 Q2", "value": 3.56 }, { "period": "2007 Q3", "value": 3.73 }, { "period": "2007 Q4", "value": 3.7 }, { "period": "2008 Q1", "value": 3.69 }, { "period": "2008 Q2", "value": 3.74 }, { "period": "2008 Q3", "value": 3.82 }, { "period": "2008 Q4", "value": 3.7 }, { "period": "2009 Q1", "value": 3.72 }, { "period": "2009 Q2", "value": 3.69 }, { "period": "2009 Q3", "value": 3.8 }, { "period": "2009 Q4", "value": 3.74 }, { "period": "2010 Q1", "value": 3.71 }, { "period": "2010 Q2", "value": 3.79 }, { "period": "2010 Q3", "value": 3.8 }, { "period": "2010 Q4", "value": 3.79 }, { "period": "2011 Q1", "value": 3.82 }, { "period": "2011 Q2", "value": 3.87 }, { "period": "2011 Q3", "value": 3.99 }, { "period": "2011 Q4", "value": 3.96 }, { "period": "2012 Q1", "value": 3.93 }, { "period": "2012 Q2", "value": 4.03 }, { "period": "2012 Q3", "value": 4.11 }, { "period": "2012 Q4", "value": 4.1 }, { "period": "2013 Q1", "value": 4.04 }, { "period": "2013 Q2", "value": 3.9 }, { "period": "2013 Q3", "value": 3.93 }, { "period": "2013 Q4", "value": 3.97 }, { "period": "2014 Q1", "value": 3.85 }, { "period": "2014 Q2", "value": 3.9 }, { "period": "2014 Q3", "value": 3.94 }, { "period": "2014 Q4", "value": 3.98 }, { "period": "2015 Q1", "value": 3.9 }, { "period": "2015 Q2", "value": 3.95 }, { "period": "2015 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"decimals": 2, "source": { "publisher": "Ofcom", "title": "Telecommunications Market Data Update", "url": "https://www.ofcom.org.uk/phones-and-broadband/telecoms-infrastructure/telecommunications-market-data-update", "licence": "OGL-3.0" }, "cadence": "Quarterly", "collect": "S", "method": "Average monthly retail revenue per subscriber, all subscribers, mobile table 4 of Ofcom's quarterly CSV.", "status": "ok", "value": 13.63, "display": "£13.63 a month", "asOf": "2026 Q2", "publishedOn": "2026-11-01", "nextRelease": "Quarterly", "detail": null, "series": [ { "period": "2007 Q1", "value": 21.07 }, { "period": "2007 Q2", "value": 16.72 }, { "period": "2007 Q3", "value": 17.28 }, { "period": "2007 Q4", "value": 16.8 }, { "period": "2008 Q1", "value": 16.5 }, { "period": "2008 Q2", "value": 16.64 }, { "period": "2008 Q3", "value": 16.74 }, { "period": "2008 Q4", "value": 16.01 }, { "period": "2009 Q1", "value": 16.04 }, { "period": "2009 Q2", "value": 15.9 }, { "period": "2009 Q3", "value": 16.18 }, { "period": "2009 Q4", "value": 15.64 }, { "period": "2010 Q1", "value": 15.2 }, { "period": "2010 Q2", "value": 15.63 }, { "period": "2010 Q3", "value": 15.81 }, { "period": "2010 Q4", "value": 15.58 }, { "period": "2011 Q1", "value": 15.65 }, { "period": "2011 Q2", "value": 15.84 }, { "period": "2011 Q3", "value": 16.3 }, { "period": "2011 Q4", "value": 16.12 }, { "period": "2012 Q1", "value": 16.02 }, { "period": "2012 Q2", "value": 16.5 }, { "period": "2012 Q3", "value": 16.71 }, { "period": "2012 Q4", "value": 16.53 }, { "period": "2013 Q1", "value": 16.1 }, { "period": "2013 Q2", "value": 15.76 }, { "period": "2013 Q3", "value": 15.85 }, { "period": "2013 Q4", "value": 16.01 }, { "period": "2014 Q1", "value": 15.57 }, { "period": "2014 Q2", "value": 15.86 }, { "period": "2014 Q3", "value": 15.95 }, { "period": "2014 Q4", "value": 15.94 }, { "period": "2015 Q1", "value": 15.48 }, { "period": "2015 Q2", "value": 15.6 }, { "period": "2015 Q3", "value": 15.55 }, { "period": "2015 Q4", "value": 15.58 }, { "period": "2016 Q1", "value": 15.44 }, { "period": "2016 Q2", "value": 15.73 }, { "period": "2016 Q3", "value": 16.11 }, { "period": "2016 Q4", "value": 16.22 }, { "period": "2017 Q1", "value": 15.65 }, { "period": "2017 Q2", "value": 15.93 }, { "period": "2017 Q3", "value": 16.37 }, { "period": "2017 Q4", "value": 16.23 }, { "period": "2018 Q1", "value": 13.43 }, { "period": "2018 Q2", "value": 13.65 }, { "period": "2018 Q3", "value": 13.97 }, { "period": "2018 Q4", "value": 13.66 }, { "period": "2019 Q1", "value": 13.34 }, { "period": "2019 Q2", "value": 13.46 }, { "period": "2019 Q3", "value": 13.52 }, { "period": "2019 Q4", "value": 13.2 }, { "period": "2020 Q1", "value": 12.61 }, { "period": "2020 Q2", "value": 12.31 }, { "period": "2020 Q3", "value": 12.43 }, { "period": "2020 Q4", "value": 12.34 }, { "period": "2021 Q1", "value": 12.1 }, { "period": "2021 Q2", "value": 12.2 }, { "period": "2021 Q3", "value": 12.22 }, { "period": "2021 Q4", "value": 12.22 }, { "period": "2022 Q1", "value": 12.22 }, { "period": "2022 Q2", "value": 12.46 }, { "period": "2022 Q3", "value": 12.83 }, { "period": "2022 Q4", "value": 12.55 }, { "period": "2023 Q1", "value": 12.22 }, { "period": "2023 Q2", "value": 13.32 }, { "period": "2023 Q3", "value": 13.32 }, { "period": "2023 Q4", "value": 13.05 }, { "period": "2024 Q1", "value": 12.75 }, { "period": "2024 Q2", "value": 13.37 }, { "period": "2024 Q3", "value": 13.31 }, { "period": "2024 Q4", "value": 13.22 }, { "period": "2025 Q1", "value": 13.04 }, { "period": "2025 Q2", "value": 13.68 }, { "period": "2025 Q3", "value": 13.58 }, { "period": "2025 Q4", "value": 13.24 }, { "period": "2026 Q1", "value": 13.1 }, { "period": "2026 Q2", "value": 13.63 } ], "note": null, "anchor": "#mobile-arpu", "change": null }, { "id": "postpay-share", "tracker": "mobile", "section": "market", "label": "Pay-monthly share of mobile subscriptions", "unit": "% of subscriptions", "format": "pct", "decimals": 1, "source": { "publisher": "Ofcom", "title": "Telecommunications Market Data Update", "url": "https://www.ofcom.org.uk/phones-and-broadband/telecoms-infrastructure/telecommunications-market-data-update", "licence": "OGL-3.0" }, "cadence": "Quarterly", "collect": "S", "method": "Post-pay (contract) subscriptions as a share of all mobile subscriptions excluding machine-to-machine at quarter end, mobile table 3 of Ofcom's quarterly CSV.", "status": "ok", "value": 75.92, "display": "75.9%", "asOf": "2026 Q2, quarter end", "publishedOn": "2026-11-01", "nextRelease": "Quarterly", "detail": { "postPayMillions": 69.5, "prePayMillions": 22.05, "totalMillions": 91.55 }, "series": [ { "period": "2007 Q1", "value": 35.3 }, { "period": "2007 Q2", "value": 35.8 }, { "period": "2007 Q3", "value": 36 }, { "period": "2007 Q4", "value": 36.1 }, { "period": "2008 Q1", "value": 37.2 }, { "period": "2008 Q2", "value": 37.6 }, { "period": "2008 Q3", "value": 38.3 }, { "period": "2008 Q4", "value": 38.7 }, { "period": "2009 Q1", "value": 39.4 }, { "period": "2009 Q2", "value": 40.4 }, { "period": "2009 Q3", "value": 40.8 }, { "period": "2009 Q4", "value": 40.9 }, { "period": "2010 Q1", "value": 41.9 }, { "period": "2010 Q2", "value": 43.7 }, { "period": "2010 Q3", "value": 44.1 }, { "period": "2010 Q4", "value": 45 }, { "period": "2011 Q1", "value": 45.6 }, { "period": "2011 Q2", "value": 46.7 }, { "period": "2011 Q3", "value": 47.3 }, { "period": "2011 Q4", "value": 48.4 }, { "period": "2012 Q1", "value": 50 }, { "period": "2012 Q2", "value": 50.8 }, { "period": "2012 Q3", "value": 51.7 }, { "period": "2012 Q4", "value": 52.3 }, { "period": "2013 Q1", "value": 53.6 }, { "period": "2013 Q2", "value": 54.8 }, { "period": "2013 Q3", "value": 55.5 }, { "period": "2013 Q4", "value": 56.6 }, { "period": "2014 Q1", "value": 57.7 }, { "period": "2014 Q2", "value": 58.5 }, { "period": "2014 Q3", "value": 58.8 }, { "period": "2014 Q4", "value": 59 }, { "period": "2015 Q1", "value": 59.7 }, { "period": "2015 Q2", "value": 59.5 }, { "period": "2015 Q3", "value": 59.9 }, { "period": "2015 Q4", "value": 60.8 }, { "period": "2016 Q1", "value": 62.8 }, { "period": "2016 Q2", "value": 63.1 }, { "period": "2016 Q3", "value": 63.8 }, { "period": "2016 Q4", "value": 64.9 }, { "period": "2017 Q1", "value": 65.4 }, { "period": "2017 Q2", "value": 65.8 }, { "period": "2017 Q3", "value": 66.1 }, { "period": "2017 Q4", "value": 67.1 }, { "period": "2018 Q1", "value": 67.8 }, { "period": "2018 Q2", "value": 68 }, { "period": "2018 Q3", "value": 68.2 }, { "period": "2018 Q4", "value": 68.8 }, { "period": "2019 Q1", "value": 69.6 }, { "period": "2019 Q2", "value": 69.4 }, { "period": "2019 Q3", "value": 69.4 }, { "period": "2019 Q4", "value": 71.1 }, { "period": "2020 Q1", "value": 72.1 }, { "period": "2020 Q2", "value": 72.8 }, { "period": "2020 Q3", "value": 72.9 }, { "period": "2020 Q4", "value": 73.5 }, { "period": "2021 Q1", "value": 74.23 }, { "period": "2021 Q2", "value": 74.05 }, { "period": "2021 Q3", "value": 74.32 }, { "period": "2021 Q4", "value": 74.67 }, { "period": "2022 Q1", "value": 75 }, { "period": "2022 Q2", "value": 75.09 }, { "period": "2022 Q3", "value": 73.8 }, { "period": "2022 Q4", "value": 74.15 }, { "period": "2023 Q1", "value": 74.22 }, { "period": "2023 Q2", "value": 73.87 }, { "period": "2023 Q3", "value": 73.42 }, { "period": "2023 Q4", "value": 74.2 }, { "period": "2024 Q1", "value": 74.52 }, { "period": "2024 Q2", "value": 74.28 }, { "period": "2024 Q3", "value": 74.06 }, { "period": "2024 Q4", "value": 74.77 }, { "period": "2025 Q1", "value": 75.49 }, { "period": "2025 Q2", "value": 75.47 }, { "period": "2025 Q3", "value": 75.21 }, { "period": "2025 Q4", "value": 75.73 }, { "period": "2026 Q1", "value": 76.21 }, { "period": "2026 Q2", "value": 75.92 } ], "note": "69.5m pay-monthly and 22.05m pre-pay subscriptions.", "anchor": "#postpay-share", "change": null }, { "id": "mobile-broadband-subs", "tracker": "mobile", "section": "market", "label": "Mobile broadband subscriptions", "unit": "million", "format": "millions", "decimals": 1, "source": { "publisher": "Ofcom", "title": "Telecommunications Market Data Update", "url": "https://www.ofcom.org.uk/phones-and-broadband/telecoms-infrastructure/telecommunications-market-data-update", "licence": "OGL-3.0" }, "cadence": "Quarterly", "collect": "S", "method": "Dedicated mobile broadband subscriptions (dongles, hubs and tablets) at quarter end, mobile table 3 of Ofcom's quarterly CSV.", "status": "ok", "value": 5.3, "display": "5.3m", "asOf": "2026 Q2, quarter end", "publishedOn": "2026-11-01", "nextRelease": "Quarterly", "detail": null, "series": [ { "period": "2008 Q4", "value": 2.55 }, { "period": "2009 Q1", "value": 3.14 }, { "period": "2009 Q2", "value": 3.66 }, { "period": "2009 Q3", "value": 3.92 }, { "period": "2009 Q4", "value": 4.1 }, { "period": "2010 Q1", "value": 4.31 }, { "period": "2010 Q2", "value": 4.26 }, { "period": "2010 Q3", "value": 4.4 }, { "period": "2010 Q4", "value": 4.86 }, { "period": "2011 Q1", "value": 5.02 }, { "period": "2011 Q2", "value": 5.1 }, { "period": "2011 Q3", "value": 5.21 }, { "period": "2011 Q4", "value": 5.22 }, { "period": "2012 Q1", "value": 5.19 }, { "period": "2012 Q2", "value": 5.17 }, { "period": "2012 Q3", "value": 5.15 }, { "period": "2012 Q4", "value": 5.07 }, { "period": "2013 Q1", "value": 4.98 }, { "period": "2013 Q2", "value": 4.92 }, { "period": "2013 Q3", "value": 4.95 }, { "period": "2013 Q4", "value": 4.91 }, { "period": "2014 Q1", "value": 4.91 }, { "period": "2014 Q2", "value": 4.96 }, { "period": "2014 Q3", "value": 5.09 }, { "period": "2014 Q4", "value": 5.2 }, { "period": "2015 Q1", "value": 5.2 }, { "period": "2015 Q2", "value": 5.36 }, { "period": "2015 Q3", "value": 5.56 }, { "period": "2015 Q4", "value": 5.52 }, { "period": "2016 Q1", "value": 5 }, { "period": "2016 Q2", "value": 4.96 }, { "period": "2016 Q3", "value": 4.96 }, { "period": "2016 Q4", "value": 4.98 }, { "period": "2017 Q1", "value": 5 }, { "period": "2017 Q2", "value": 4.96 }, { "period": "2017 Q3", "value": 4.92 }, { "period": "2017 Q4", "value": 5 }, { "period": "2018 Q1", "value": 4.94 }, { "period": "2018 Q2", "value": 4.81 }, { "period": "2018 Q3", "value": 4.59 }, { "period": "2018 Q4", "value": 4.51 }, { "period": "2019 Q1", "value": 4.48 }, { "period": "2019 Q2", "value": 4.46 }, { "period": "2019 Q3", "value": 4.51 }, { "period": "2019 Q4", "value": 4.5 }, { "period": "2020 Q1", "value": 4.4 }, { "period": "2020 Q2", "value": 4.73 }, { "period": "2020 Q3", "value": 4.8 }, { "period": "2020 Q4", "value": 4.79 }, { "period": "2021 Q1", "value": 4.77 }, { "period": "2021 Q2", "value": 5.12 }, { "period": "2021 Q3", "value": 5.19 }, { "period": "2021 Q4", "value": 5 }, { "period": "2022 Q1", "value": 4.79 }, { "period": "2022 Q2", "value": 4.97 }, { "period": "2022 Q3", "value": 4.97 }, { "period": "2022 Q4", "value": 4.96 }, { "period": "2023 Q1", "value": 4.88 }, { "period": "2023 Q2", "value": 4.92 }, { "period": "2023 Q3", "value": 4.8 }, { "period": "2023 Q4", "value": 4.82 }, { "period": "2024 Q1", "value": 4.52 }, { "period": "2024 Q2", "value": 4.44 }, { "period": "2024 Q3", "value": 4.6 }, { "period": "2024 Q4", "value": 4.86 }, { "period": "2025 Q1", "value": 4.79 }, { "period": "2025 Q2", "value": 4.93 }, { "period": "2025 Q3", "value": 5.03 }, { "period": "2025 Q4", "value": 5.12 }, { "period": "2026 Q1", "value": 5.21 }, { "period": "2026 Q2", "value": 5.3 } ], "note": "Dongles, hubs and tablets with their own SIM, counted separately from phone subscriptions.", "anchor": "#mobile-broadband-subs", "change": null }, { "id": "arpu-by-type", "tracker": "mobile", "section": "market", "label": "Revenue per subscriber, pay-monthly and pre-pay", "unit": "£ a month", "format": "text", "source": { "publisher": "Ofcom", "title": "Telecommunications Market Data Update", "url": "https://www.ofcom.org.uk/phones-and-broadband/telecoms-infrastructure/telecommunications-market-data-update", "licence": "OGL-3.0" }, "cadence": "Quarterly", "collect": "S", "method": "Average monthly retail revenue per subscriber for post-pay and pre-pay customers in the latest quarter, mobile table 4 of Ofcom's quarterly CSV.", "status": "ok", "value": "post-pay 16.22; pre-pay 5.41", "display": "Pay-monthly £16.22, pre-pay £5.41", "asOf": "2026 Q2", "publishedOn": "2026-11-01", "nextRelease": "Quarterly", "detail": { "postPay": 16.22, "prePay": 5.41, "all": 13.63 }, "note": null, "anchor": "#arpu-by-type", "change": null }, { "id": "call-minutes", "tracker": "mobile", "section": "market", "label": "Mobile call minutes in the quarter", "unit": "billion minutes", "format": "text", "source": { "publisher": "Ofcom", "title": "Telecommunications Market Data Update", "url": "https://www.ofcom.org.uk/phones-and-broadband/telecoms-infrastructure/telecommunications-market-data-update", "licence": "OGL-3.0" }, "cadence": "Quarterly", "collect": "S", "method": "Mobile-originated call minutes in the latest quarter, mobile table 2 (all calls) of Ofcom's quarterly CSV, with the year-earlier quarter for comparison.", "status": "ok", "value": 35.2, "display": "35.2bn minutes", "asOf": "April to June 2026", "publishedOn": "2026-11-01", "nextRelease": "Quarterly", "detail": { "yearEarlier": 37.09, "changePct": -5.1 }, "series": [ { "period": "2016 Q3", "value": 37.87 }, { "period": "2016 Q4", "value": 38.96 }, { "period": "2017 Q1", "value": 38.33 }, { "period": "2017 Q2", "value": 37.55 }, { "period": "2017 Q3", "value": 38.31 }, { "period": "2017 Q4", "value": 39.51 }, { "period": "2018 Q1", "value": 40.38 }, { "period": "2018 Q2", "value": 40.5 }, { "period": "2018 Q3", "value": 39.9 }, { "period": "2018 Q4", "value": 39.95 }, { "period": "2019 Q1", "value": 39.95 }, { "period": "2019 Q2", "value": 40.06 }, { "period": "2019 Q3", "value": 39.64 }, { "period": "2019 Q4", "value": 41.45 }, { "period": "2020 Q1", "value": 44.88 }, { "period": "2020 Q2", "value": 49.6 }, { "period": "2020 Q3", "value": 46.92 }, { "period": "2020 Q4", "value": 48.26 }, { "period": "2021 Q1", "value": 48.47 }, { "period": "2021 Q2", "value": 46.22 }, { "period": "2021 Q3", "value": 45.33 }, { "period": "2021 Q4", "value": 46.46 }, { "period": "2022 Q1", "value": 45.48 }, { "period": "2022 Q2", "value": 42 }, { "period": "2022 Q3", "value": 41.5 }, { "period": "2022 Q4", "value": 42.1 }, { "period": "2023 Q1", "value": 42.1 }, { "period": "2023 Q2", "value": 40.51 }, { "period": "2023 Q3", "value": 40.34 }, { "period": "2023 Q4", "value": 41.82 }, { "period": "2024 Q1", "value": 41.19 }, { "period": "2024 Q2", "value": 39.5 }, { "period": "2024 Q3", "value": 38.36 }, { "period": "2024 Q4", "value": 38.81 }, { "period": "2025 Q1", "value": 38.1 }, { "period": "2025 Q2", "value": 37.09 }, { "period": "2025 Q3", "value": 36.86 }, { "period": "2025 Q4", "value": 36.96 }, { "period": "2026 Q1", "value": 36.34 }, { "period": "2026 Q2", "value": 35.2 } ], "note": "Down 5.1% on the same quarter a year earlier (37.09bn minutes).", "anchor": "#call-minutes", "change": null }, { "id": "sms-volume", "tracker": "mobile", "section": "market", "label": "Texts sent in the quarter", "unit": "billion messages", "format": "text", "source": { "publisher": "Ofcom", "title": "Telecommunications Market Data Update", "url": "https://www.ofcom.org.uk/phones-and-broadband/telecoms-infrastructure/telecommunications-market-data-update", "licence": "OGL-3.0" }, "cadence": "Quarterly", "collect": "S", "method": "SMS and MMS messages sent from UK mobiles in the latest quarter, mobile table 2 of Ofcom's quarterly CSV, with the year-earlier quarter for comparison.", "status": "ok", "value": 4.51, "display": "4.51bn messages", "asOf": "April to June 2026", "publishedOn": "2026-11-01", "nextRelease": "Quarterly", "detail": { "yearEarlier": 5.44, "changePct": -17.1 }, "series": [ { "period": "2016 Q3", "value": 22.67 }, { "period": "2016 Q4", "value": 22.37 }, { "period": "2017 Q1", "value": 20.58 }, { "period": "2017 Q2", "value": 19.21 }, { "period": "2017 Q3", "value": 19.09 }, { "period": "2017 Q4", "value": 19.9 }, { "period": "2018 Q1", "value": 18.88 }, { "period": "2018 Q2", "value": 18.56 }, { "period": "2018 Q3", "value": 18.74 }, { "period": "2018 Q4", "value": 17.93 }, { "period": "2019 Q1", "value": 16.7 }, { "period": "2019 Q2", "value": 16.5 }, { "period": "2019 Q3", "value": 16.03 }, { "period": "2019 Q4", "value": 15.82 }, { "period": "2020 Q1", "value": 14.79 }, { "period": "2020 Q2", "value": 10.87 }, { "period": "2020 Q3", "value": 11.85 }, { "period": "2020 Q4", "value": 11.17 }, { "period": "2021 Q1", "value": 9.64 }, { "period": "2021 Q2", "value": 10.17 }, { "period": "2021 Q3", "value": 10.57 }, { "period": "2021 Q4", "value": 10.48 }, { "period": "2022 Q1", "value": 9.67 }, { "period": "2022 Q2", "value": 9.06 }, { "period": "2022 Q3", "value": 9.1 }, { "period": "2022 Q4", "value": 8.8 }, { "period": "2023 Q1", "value": 8.15 }, { "period": "2023 Q2", "value": 7.94 }, { "period": "2023 Q3", "value": 7.79 }, { "period": "2023 Q4", "value": 7.82 }, { "period": "2024 Q1", "value": 7.31 }, { "period": "2024 Q2", "value": 7.04 }, { "period": "2024 Q3", "value": 6.93 }, { "period": "2024 Q4", "value": 6.75 }, { "period": "2025 Q1", "value": 5.86 }, { "period": "2025 Q2", "value": 5.44 }, { "period": "2025 Q3", "value": 5.24 }, { "period": "2025 Q4", "value": 4.96 }, { "period": "2026 Q1", "value": 4.61 }, { "period": "2026 Q2", "value": 4.51 } ], "note": "Down 17.1% on the same quarter a year earlier (5.44bn messages).", "anchor": "#sms-volume", "change": null }, { "id": "data-per-subscription", "tracker": "mobile", "section": "market", "label": "Mobile data used per subscription a month, computed", "unit": "GB a month", "format": "gb", "decimals": 1, "source": { "publisher": "Ofcom", "title": "Telecommunications Market Data Update (computed by Switchity from mobile tables 2 and 3)", "url": "https://www.ofcom.org.uk/phones-and-broadband/telecoms-infrastructure/telecommunications-market-data-update", "licence": "OGL-3.0" }, "cadence": "Quarterly", "collect": "C", "method": "Quarterly mobile data volume (mobile table 2) divided by three and by subscriptions excluding machine-to-machine (mobile table 3). A derivation, not an Ofcom figure; Ofcom's own traffic measure is beside it.", "status": "ok", "value": 12, "display": "12 GB", "asOf": "2026 Q2", "publishedOn": "2026-11-01", "nextRelease": "Quarterly", "detail": { "dataPbQuarter": 3294, "subscriptionsMillions": 91.55, "monthlyGbPerSub": 12, "dataYearEarlierPb": 2911, "dataGrowthPct": 13.2 }, "note": "Computed by Switchity from Ofcom's tables: 3,294 PB over the quarter (up 13.2% on a year earlier), across 91.55m subscriptions.", "anchor": "#data-per-subscription", "change": null }, { "id": "mobile-data-traffic", "tracker": "mobile", "section": "market", "label": "Monthly mobile data traffic and the share carried on 5G", "unit": "", "format": "text", "source": { "publisher": "Ofcom", "title": "Connected Nations 2025", "url": "https://www.ofcom.org.uk/phones-and-broadband/coverage-and-speeds/connected-nations-2025", "licence": "OGL-3.0" }, "cadence": "Annual", "collect": "H", "method": "Total data carried over UK mobile networks in the reference month and the share carried over 5G, from Ofcom's Connected Nations UK report.", "status": "ok", "value": 1257, "display": "1,257 PB a month, about 28% of it on 5G", "asOf": "July 2025", "publishedOn": "2025-11-19", "nextRelease": "2026-12-10", "detail": { "petabytes": 1257, "growthPct": 18, "fiveGPetabytes": 348, "fiveGPreviousPetabytes": 227, "fiveGGrowthPct": 53, "fiveGSharePct": 28, "fourGPetabytes": 902, "fourGSharePct": 72, "standaloneShareOf5GPct": 31, "definition": "1 PB = 1,000,000 GB", "evidence": { "sourceUrl": "https://www.ofcom.org.uk/siteassets/resources/documents/research-and-data/multi-sector/infrastructure-research/connected-nations-2025/connected-nations-uk-report-2025.pdf", "page": "PDF page 27 (also pages 5 and 42)", "quote": "Monthly mobile data traffic increased by 18% over the past year to 1,257 petabytes (PB), a growth rate broadly consistent with the previous year. 5G traffic saw the largest growth, rising from 227 PB to 348 PB, an increase of 53%.", "checkedBy": "Claude, second read against the source (approach approved by John)", "checkedOn": "2026-11-01" } }, "note": "Ofcom's analysis of the operators' own traffic data for the month of July 2025.", "anchor": "#mobile-data-traffic", "change": null }, { "id": "mobile-network-operators", "tracker": "mobile", "section": "networks", "label": "UK mobile network operators", "unit": "networks", "format": "int", "source": { "publisher": "Vodafone Group", "title": "Completion of Vodafone and Three merger in the UK", "url": "https://www.vodafone.com/news/newsroom/corporate-and-financial/completion-of-vodafone-and-three-merger-in-the-uk", "licence": "Company report" }, "cadence": "On change", "collect": "H", "method": "Count of companies running their own UK mobile network after Vodafone and Three merged, with the networks named and the merger completion date on the card.", "status": "ok", "value": 3, "display": "3 networks", "asOf": "Since 31 May 2025", "publishedOn": "2025-06-02", "nextRelease": "On change", "detail": { "networks": [ "EE (BT Group)", "O2 (Virgin Media O2)", "VodafoneThree" ], "mergerCompleted": "31 May 2025", "cmaFinalDecision": "5 December 2024, cleared subject to binding network investment commitments", "cmaUrl": "https://www.gov.uk/government/news/cma-clears-vodafone-three-merger-subject-to-legally-binding-commitments", "evidence": { "sourceUrl": "https://www.vodafone.com/news/newsroom/corporate-and-financial/completion-of-vodafone-and-three-merger-in-the-uk", "page": "Vodafone Group newsroom, 'Completion of Vodafone and Three merger in the UK'", "quote": "Vodafone Group Plc (\"Vodafone\") and CK Hutchison Group Telecom Holdings Limited (\"CKHGT\"), a wholly owned subsidiary of CK Hutchison Holdings Limited (\"CK Hutchison\"), are pleased to announce that the merger of Vodafone UK and Three UK successfully completed on 31 May 2025.", "checkedBy": "Claude, second read against the source (approach approved by John)", "checkedOn": "2026-11-01" } }, "note": "EE, O2 and VodafoneThree. Ofcom's coverage data still reports the Vodafone and Three networks separately.", "anchor": "#mobile-network-operators", "change": null }, { "id": "mvnos-by-host", "tracker": "mobile", "section": "networks", "label": "Virtual operators by host network", "unit": "operators", "format": "table", "source": { "publisher": "Ofcom", "title": "3G and 2G switch-off", "url": "https://www.ofcom.org.uk/phones-and-broadband/coverage-and-speeds/3g-switch-off", "licence": "OGL-3.0" }, "cadence": "On change", "collect": "H", "method": "The medium and large mobile virtual network operators grouped by the network whose masts they use, with the owner and the latest customer number each has published. Hosts from Ofcom's switch-off page and the operators' own sites; customer numbers from the owners' own statements, dated on the card; nothing estimated.", "status": "ok", "value": 19, "display": "19 virtual operators on the four networks", "asOf": "Ofcom's list updated 10 August 2026; operators' pages read 1 and 2 November 2026; owners' figures as dated", "publishedOn": "2026-08-10", "nextRelease": "On change", "detail": { "hosts": [ { "host": "EE", "note": null, "operators": [ { "name": "Utility Warehouse", "owner": "Telecom Plus", "customers": "787,426 mobile services", "customersAsOf": "March 2026", "onPanel": false, "note": null }, { "name": "Lyca Mobile", "owner": "Lyca Group", "customers": null, "customersAsOf": null, "onPanel": true, "note": null }, { "name": "1pMobile", "owner": "Telecom Plus", "customers": null, "customersAsOf": null, "onPanel": false, "note": null }, { "name": "Ecotalk", "owner": "Ecotalk Limited", "customers": null, "customersAsOf": null, "onPanel": true, "note": null }, { "name": "Your Co-op Mobile", "owner": "The Midcounties Co-operative", "customers": null, "customersAsOf": null, "onPanel": false, "note": null }, { "name": "BT Mobile", "owner": "BT Group", "customers": null, "customersAsOf": null, "onPanel": false, "note": "BT broadband customers only" } ] }, { "host": "O2", "note": null, "operators": [ { "name": "Tesco Mobile", "owner": "Tesco and Virgin Media O2, 50:50", "customers": "Over 5.5 million", "customersAsOf": "Tesco Mobile's own figure", "onPanel": true, "note": null }, { "name": "giffgaff", "owner": "Virgin Media O2", "customers": "4,260,368", "customersAsOf": "December 2025", "onPanel": true, "note": null }, { "name": "Sky Mobile", "owner": "Sky", "customers": null, "customersAsOf": null, "onPanel": true, "note": null }, { "name": "Monzo Mobile", "owner": "Monzo Bank; service provided by MM Wireless Ltd (1GLOBAL)", "customers": null, "customersAsOf": null, "onPanel": false, "note": "launched May 2026; eSIM only, for Monzo current account holders" } ] }, { "host": "Three", "note": "Three and Vodafone have been one company, VodafoneThree, since 31 May 2025, but still run separate networks.", "operators": [ { "name": "iD Mobile", "owner": "Currys", "customers": "2.6 million", "customersAsOf": "May 2026", "onPanel": true, "note": null }, { "name": "SMARTY", "owner": "Three (VodafoneThree)", "customers": null, "customersAsOf": null, "onPanel": true, "note": null }, { "name": "Superdrug Mobile", "owner": "Superdrug Stores plc", "customers": null, "customersAsOf": null, "onPanel": false, "note": null }, { "name": "Honest Mobile", "owner": "Honest Enterprises Limited", "customers": "More than 100,000", "customersAsOf": "its own site, 2026", "onPanel": false, "note": "Classic SIM; its Smart SIM can also use EE, O2 and Vodafone" } ] }, { "host": "Vodafone", "note": "Three and Vodafone have been one company, VodafoneThree, since 31 May 2025, but still run separate networks.", "operators": [ { "name": "VOXI", "owner": "Vodafone (VodafoneThree)", "customers": "1 million", "customersAsOf": "March 2025", "onPanel": true, "note": null }, { "name": "Talkmobile", "owner": "Vodafone (VodafoneThree)", "customers": null, "customersAsOf": null, "onPanel": true, "note": null }, { "name": "Lebara", "owner": "Lebara Group (Waterland Private Equity)", "customers": null, "customersAsOf": null, "onPanel": true, "note": null }, { "name": "Asda Mobile", "owner": "Asda", "customers": null, "customersAsOf": null, "onPanel": true, "note": null }, { "name": "Revolut Mobile", "owner": "Revolut; service provided by Gigs U.K. Ltd", "customers": null, "customersAsOf": null, "onPanel": true, "note": "launched December 2025; eSIM, sold in the Revolut app" } ] } ], "rule": "Included, where Ofcom or the operator itself states the host network: every virtual operator Ofcom names on its switch-off page, every brand a network operator runs itself, every brand of a national retailer, bank or payments app, and any other that gives a customer base of 100,000 or more on its own site. Smaller and newer brands are left out. Customer numbers are shown only where the owner has published one in a document we could read twice; otherwise 'Not published'.", "sources": [ { "fact": "Hosts for 13 operators", "source": "Ofcom, 3G and 2G switch-off page, updated 10 August 2026", "url": "https://www.ofcom.org.uk/phones-and-broadband/coverage-and-speeds/3g-switch-off", "quote": "Lebara Mobile, Asda Mobile, Talk Mobile and VOXI use the Vodafone network. Your Co-op, 1p Mobile, Utility Warehouse, Ecotalk, Lycamobile and BT Mobile use the EE network. Tesco Mobile, Giffgaff, and Sky Mobile use the O2 network." }, { "fact": "SMARTY host and owner", "source": "SMARTY help centre, 'SMARTY and Three'", "url": "https://help.smarty.co.uk/en/articles/993818-smarty-and-three", "quote": "Three owns SMARTY and we both share the same network." }, { "fact": "iD Mobile host", "source": "Switchity network profiles, checked against iD Mobile's own pages 23 September 2026 (lib/mobile/network-profiles.ts); idmobile.co.uk blocks automated reads", "url": "https://switchity.co.uk/mobile-guides/id-mobile-vs-smarty/", "quote": "runsOn: Three's network" }, { "fact": "giffgaff 4,260,368 members, 31 December 2025; wholly owned by VMED O2 UK (Virgin Media O2)", "source": "giffgaff Limited, Annual Report and Financial Statements 2025, PDF pages 4 and 9", "url": "https://static.giffgaff.com/documents/modern-slavery-page/giffgaff_annual_statutory_accounts_fy2025.pdf", "quote": "We added 142,035 (2024: 100,274) members to the mobile business during the year ended 31 December 2025 taking the base to 4,260,368 members (2024: 4,118,333 closing base)." }, { "fact": "Tesco Mobile over 5.5 million customers; joint venture of Tesco and Virgin Media O2; runs on O2", "source": "Tesco Mobile, About us", "url": "https://www.tescomobile.com/about-us", "quote": "we support over 5.5 million customers across the UK ... We're a joint venture between Tesco and Virgin Media O2 ... Tesco Mobile runs on the O2 network" }, { "fact": "iD Mobile 2.6 million subscribers at 2 May 2026, 100% owned by Currys", "source": "Currys plc, Audited Financial Results for the Year Ended 2 May 2026 (2 July 2026), PDF page 6", "url": "https://www.currysplc.com/media/5qifkc5g/currys-plc-full-year-results-statement-2025-26-vfinal.pdf", "quote": "iD Mobile, our 100% owned mobile virtual network operator (MVNO), grew subscribers to 2.6m, +18% YoY, ahead of our 2.5m target." }, { "fact": "Utility Warehouse 787,426 mobile services at 31 March 2026", "source": "Telecom Plus PLC, Final Results for the year ended 31 March 2026 (23 June 2026), PDF page 17", "url": "https://www.telecomplus.co.uk/~/media/Files/T/Telecomplus/FY26%20results%20RNS%20paginated.pdf", "quote": "Core services ... Mobile 787,426 [2025: 610,689]" }, { "fact": "VOXI 1 million customers", "source": "Vodafone UK newscentre, 24 March 2025", "url": "https://www.vodafone.co.uk/newscentre/press-release/voxi-mobile-reaches-1-million-customers/", "quote": "VOXI Mobile has announced today that it has achieved a significant milestone, reaching 1 million customers" }, { "fact": "VOXI, SMARTY and Talkmobile are VodafoneThree brands", "source": "Vodafone Group Plc, FY26 preliminary results (12 May 2026), PDF page 4", "url": "https://www.vodafone.com/~/media/Files/V/vodafone/corp/results-and-presentations/vodafone-fy26-preliminary-results.pdf", "quote": "VodafoneThree is now the biggest mobile network operator in the UK with over 28 million customers, with a multi-brand mobile strategy in Consumer through the Vodafone, Three, VOXI, SMARTY and Talkmobile brands." }, { "fact": "Sky Mobile runs on O2", "source": "Sky, Why Sky Mobile", "url": "https://www.sky.com/hello-sky/why-sky-mobile", "quote": "Sky Mobile runs on O2's network, giving you 99% coverage across the UK." }, { "fact": "1pMobile owned by Telecom Plus", "source": "1pMobile, About us", "url": "https://www.1pmobile.com/about-us", "quote": "owned by FTSE 250-listed Telecom Plus PLC" }, { "fact": "Your Co-op Mobile is part of The Midcounties Co-operative", "source": "Midcounties Co-operative press release, September 2023", "url": "https://www.midcounties.coop/legal/corporate-info/press--media/press-releases/september-23/midcounties-co-op-marks-a-decade-with-sustainable-phone-provider/", "quote": "Your Co-op Mobile is part of The Midcounties Co-operative" }, { "fact": "Lebara bought by Waterland Private Equity (announced)", "source": "Waterland press release, 12 August 2024", "url": "https://www.waterlandpe.com/waterland-private-equity-and-lebara-group-announce-strategic-partnership/", "quote": "The transaction marks a buyout by Waterland Private Equity from the main existing owners Alchemy and Triton Partners." }, { "fact": "BT Mobile for BT broadband customers only", "source": "bt.com/mobile", "url": "https://www.bt.com/mobile", "quote": "Exclusively for BT Broadband customers." }, { "fact": "VodafoneThree merger completed 31 May 2025", "source": "Vodafone Group newsroom", "url": "https://www.vodafone.com/news/newsroom/corporate-and-financial/completion-of-vodafone-and-three-merger-in-the-uk", "quote": "the merger of Vodafone UK and Three UK successfully completed on 31 May 2025" }, { "fact": "Superdrug Mobile runs on Three", "source": "Superdrug Mobile, Terms and Conditions (PDF served from superdrugmobile.com), page 5", "url": "https://www.superdrugmobile.com/sales-portal-cms/public/Superdrug/sales-portal/asset/pdf-terms-and-conditions", "quote": "Our network provider, Three, has now completed upgrades to its network." }, { "fact": "Superdrug Mobile is Superdrug Stores plc", "source": "Superdrug Mobile, Terms and Conditions, page 1", "url": "https://www.superdrugmobile.com/sales-portal-cms/public/Superdrug/sales-portal/asset/pdf-terms-and-conditions", "quote": "'we', 'us' or 'our', we mean Superdrug Stores plc, trading as Superdrug Mobile." }, { "fact": "Honest Mobile's Classic SIM runs on Three; the Smart SIM uses all four networks; not owned by a network", "source": "Honest Mobile help centre, 'What network does Honest use?', 29 September 2026", "url": "https://help.honestmobile.com/en/articles/5827823-what-network-does-honest-use", "quote": "Our Classic SIMs use Three's network, piggybacking on their masts to give you the UK's fastest 5G. (Unlike other MVNOs, we're not owned by Three or any big network.)" }, { "fact": "Honest Mobile is Honest Enterprises Limited (company 11648112)", "source": "honestmobile.com/legal", "url": "https://honestmobile.com/legal", "quote": "We're Honest Enterprises Limited, a company registered in England and Wales with company number 11648112." }, { "fact": "Honest Mobile: more than 100,000 customers", "source": "honestmobile.com home page (2026) and help centre 'Who are Honest Mobile?' (23 July 2026)", "url": "https://honestmobile.com/", "quote": "More than 100,000 happy customers have already joined us. / We've since welcomed more than 100,000 customers onboard." }, { "fact": "Monzo Mobile runs on the Virgin Media O2 network, launched as an MVNO with a waitlist on 28 May 2026", "source": "Monzo community announcement by Monzo Mobile's product manager, 28 May 2026", "url": "https://community.monzo.com/t/monzo-mobile/194155", "quote": "We've partnered with Virgin Media O2 for network coverage. That means Monzo Mobile runs on the Virgin Media O2 network, which currently covers 99%+ of the UK population ... Today we're opening the waitlist to Monzo customers" }, { "fact": "Virgin Media O2 names the Monzo MVNO partnership", "source": "Virgin Media O2, Q2 2026 earnings release, 24 July 2026, page 1", "url": "https://news.virginmediao2.co.uk/wp-content/uploads/2026/07/Virgin-Media-O2-Q2-2026-Earnings-Release.pdf", "quote": "Agreed a new MVNO partnership with Monzo, expanding our market-leading reach in wholesale mobile." }, { "fact": "Monzo Mobile plans are provided by MM Wireless Ltd; Monzo Bank markets and sells them", "source": "monzo.com, Monzo Mobile marketing and sales obligations", "url": "https://monzo.com/legal/mobile/c8-summary", "quote": "Monzo Mobile plans are provided by MM Wireless Ltd. Monzo Bank Limited markets and sells these plans and provides customer support on MM Wireless Ltd's behalf" }, { "fact": "MM Wireless Limited (17220233, incorporated 14 May 2026) is controlled by 1global Operations (UK) Limited", "source": "Companies House, persons with significant control", "url": "https://find-and-update.company-information.service.gov.uk/company/17220233/persons-with-significant-control", "quote": "1global Operations (Uk) Limited ... Ownership of shares - 75% or more" }, { "fact": "Monzo Mobile is eSIM only and needs a Monzo current account", "source": "monzo.com/mobile", "url": "https://monzo.com/mobile", "quote": "We're launching Monzo Mobile to bring you three flexible eSIM-only plans. / Not a Monzo customer? You'll need a current account with us to get Monzo Mobile." }, { "fact": "Revolut Mobile runs on the Vodafone UK network; provided by Gigs U.K. Ltd with Revolut Ltd as agent; eSIM only", "source": "Gigs, Revolut contract summary (plan subscription)", "url": "https://gigs.com/legal/uk-end-user-terms/contract-summaries/revolut-plan-subscription", "quote": "eSIM-only mobile plan (data, voice, text (SMS) and roaming services) delivered using the Vodafone UK network. / This Contract Summary is provided by Revolut Ltd as agent on behalf of the provider Gigs U.K. Ltd." }, { "fact": "Revolut Mobile rollout began December 2025", "source": "ISPreview, 16 December 2025 (secondary; Revolut's own pages block automated reads)", "url": "https://www.ispreview.co.uk/index.php/2025/12/revolut-mobile-finally-starts-rolling-out-unlimited-5g-service-in-the-uk.html", "quote": "has, after a long wait, finally started to deploy the new service to customers ... General access for other customers is then expected to follow in January 2026" } ], "evidence": { "sourceUrl": "https://www.ofcom.org.uk/phones-and-broadband/coverage-and-speeds/3g-switch-off", "page": "'Providers are switching off their networks at different times'", "quote": "These are the main 2G mobile network providers in the UK. All other mobile companies provide their services over these networks. For example: Lebara Mobile, Asda Mobile, Talk Mobile and VOXI use the Vodafone network. Your Co-op, 1p Mobile, Utility Warehouse, Ecotalk, Lycamobile and BT Mobile use the EE network. Tesco Mobile, Giffgaff, and Sky Mobile use the O2 network.", "checkedBy": "Claude, second read against the source (approach approved by John)", "checkedOn": "2026-11-02" } }, "note": "Hosts from Ofcom's switch-off page and the operators' own pages and contract documents; owners and customer numbers from the owners' own accounts, results and sites. A virtual operator's coverage is its host's.", "anchor": "#mvnos-by-host", "change": null }, { "id": "sim-panel-size", "tracker": "mobile", "section": "prices", "label": "SIM only deals on the Switchity panel", "unit": "deals", "format": "int", "source": { "publisher": "Switchity", "title": "SIM only panel snapshot", "url": "https://switchity.co.uk/sim-only-deals/", "licence": "CC-BY-4.0" }, "cadence": "Monthly", "collect": "F", "method": "Pay-monthly SIM only deals of 1 to 24 months on the panel on the snapshot date, with the network count.", "status": "ok", "value": 392, "display": "392", "asOf": "Snapshot 31 October 2026", "publishedOn": "2026-11", "nextRelease": "2026-12", "detail": { "networks": 20, "byHostNetwork": { "EE": 61, "Vodafone": 160, "Three": 97, "O2": 72, "Other": 2 } }, "note": "All 20 network names on the feed that day are in our SIM only catalogue.", "anchor": "#sim-panel-size", "change": null }, { "id": "sim-cheapest", "tracker": "mobile", "section": "prices", "label": "Cheapest SIM only deal", "unit": "£ a month", "format": "gbpMonthly", "decimals": 2, "source": { "publisher": "Switchity", "title": "SIM only panel snapshot", "url": "https://switchity.co.uk/sim-only-deals/", "licence": "CC-BY-4.0" }, "cadence": "Monthly", "collect": "F", "method": "Lowest monthly price on the panel, any allowance, with the network named.", "status": "ok", "value": 2.5, "display": "£2.50 a month", "asOf": "Snapshot 31 October 2026", "publishedOn": "2026-11", "nextRelease": "2026-12", "detail": { "price": 2.5, "network": "Mozillion" }, "note": "Mozillion", "anchor": "#sim-cheapest", "change": null }, { "id": "sim-cheapest-unlimited", "tracker": "mobile", "section": "prices", "label": "Cheapest unlimited data SIM", "unit": "£ a month", "format": "gbpMonthly", "decimals": 2, "source": { "publisher": "Switchity", "title": "SIM only panel snapshot", "url": "https://switchity.co.uk/sim-only-deals/unlimited-data/", "licence": "CC-BY-4.0" }, "cadence": "Monthly", "collect": "F", "method": "Lowest monthly price among unlimited-data plans, with the count of unlimited plans.", "status": "ok", "value": 12.42, "display": "£12.42 a month", "asOf": "Snapshot 31 October 2026", "publishedOn": "2026-11", "nextRelease": "2026-12", "detail": { "price": 12.42, "network": "Three", "unlimitedDeals": 66 }, "note": "Three; 66 unlimited plans on the panel.", "anchor": "#sim-cheapest-unlimited", "change": null }, { "id": "unlimited-allowance-share", "tracker": "mobile", "section": "prices", "label": "Pay-monthly customers on an unlimited data allowance", "unit": "% of pay-monthly customers", "format": "pct", "decimals": 0, "source": { "publisher": "Ofcom", "title": "Pricing trends for communications services", "url": "https://www.ofcom.org.uk/phones-and-broadband/bills-and-charges/pricing-and-consumer-engagement", "licence": "OGL-3.0" }, "cadence": "Annual", "collect": "S", "method": "Share of pay-monthly mobile customers whose plan carries an unlimited data allowance, Figure 46 of Ofcom's Pricing trends chart data; the panel's own share of unlimited deals is beside it.", "status": "ok", "value": 20, "display": "20%", "asOf": "Q2 2025", "publishedOn": "2026-02-26", "nextRelease": "Early 2027", "detail": { "distribution": [ { "band": "0 GB", "pct": 0 }, { "band": ">0-2 GB", "pct": 10 }, { "band": ">2-5 GB", "pct": 11 }, { "band": ">5-10 GB", "pct": 9 }, { "band": ">10-20 GB", "pct": 10 }, { "band": ">20-50 GB", "pct": 19 }, { "band": ">50-100 GB", "pct": 7 }, { "band": ">100 GB", "pct": 12 }, { "band": "Unlimited", "pct": 20 } ], "panelUnlimitedPct": 17, "panelUnlimitedDeals": 66 }, "note": "On the Switchity panel 17% of SIM only deals are unlimited (66 of 392).", "anchor": "#unlimited-allowance-share", "change": null }, { "id": "sim-price-per-10gb", "tracker": "mobile", "section": "prices", "label": "Median price per 10GB of data", "unit": "£ a month per 10GB", "format": "gbp", "decimals": 2, "source": { "publisher": "Switchity", "title": "SIM only panel snapshot", "url": "https://switchity.co.uk/sim-only-deals/", "licence": "CC-BY-4.0" }, "cadence": "Monthly", "collect": "F", "method": "Monthly price divided by allowance in 10GB units, median across capped plans of 1GB or more.", "status": "ok", "value": 2.04, "display": "£2.04", "asOf": "Snapshot 31 October 2026", "publishedOn": "2026-11", "nextRelease": "2026-12", "detail": null, "note": null, "anchor": "#sim-price-per-10gb", "change": null }, { "id": "sim-thirty-day-share", "tracker": "mobile", "section": "prices", "label": "30-day SIM plans", "unit": "% of deals", "format": "pct", "decimals": 0, "source": { "publisher": "Switchity", "title": "SIM only panel snapshot", "url": "https://switchity.co.uk/sim-only-deals/30-day/", "licence": "CC-BY-4.0" }, "cadence": "Monthly", "collect": "F", "method": "Share of panel deals on a one-month rolling term, and how many of those carry a stated rise.", "status": "ok", "value": 33.7, "display": "34%", "asOf": "Snapshot 31 October 2026", "publishedOn": "2026-11", "nextRelease": "2026-12", "detail": { "count": 132, "pct": 33.7, "withRise": 0 }, "note": "132 of 392 deals; 0 of them carry a stated rise.", "anchor": "#sim-thirty-day-share", "change": null }, { "id": "sim-cheapest-by-band", "tracker": "mobile", "section": "prices", "label": "Cheapest SIM by data allowance", "unit": "£ a month", "format": "table", "source": { "publisher": "Switchity", "title": "SIM only panel snapshot", "url": "https://switchity.co.uk/sim-only-deals/", "licence": "CC-BY-4.0" }, "cadence": "Monthly", "collect": "F", "method": "Cheapest deal and its network in each allowance band: under 5GB, 5 to 20GB, 20 to 100GB, 100GB and over, unlimited.", "status": "ok", "value": "under-5gb: £2.5; 5-20gb: £5; 20-100gb: £6; 100gb-plus: £9; unlimited: £12.42", "display": "Under 5GB from £2.50; 5 to 20GB from £5; 20 to 100GB from £6; 100GB and over from £9; Unlimited from £12.42", "asOf": "Snapshot 31 October 2026", "publishedOn": "2026-11", "nextRelease": "2026-12", "detail": { "rows": [ { "band": "under-5gb", "deals": 33, "cheapest": 2.5, "cheapestNetwork": "Mozillion" }, { "band": "5-20gb", "deals": 49, "cheapest": 5, "cheapestNetwork": "Mozillion" }, { "band": "20-100gb", "deals": 166, "cheapest": 6, "cheapestNetwork": "iD Mobile" }, { "band": "100gb-plus", "deals": 78, "cheapest": 9, "cheapestNetwork": "iD Mobile" }, { "band": "unlimited", "deals": 66, "cheapest": 12.42, "cheapestNetwork": "Three" } ] }, "note": null, "anchor": "#sim-cheapest-by-band", "change": null }, { "id": "sim-rise-networks", "tracker": "mobile", "section": "rises", "label": "Networks with no stated mid-contract price rise", "unit": "of networks on the panel", "format": "text", "source": { "publisher": "Switchity", "title": "SIM only panel snapshot", "url": "https://switchity.co.uk/mobile-guides/", "licence": "CC-BY-4.0" }, "cadence": "Monthly", "collect": "F", "method": "Networks none of whose panel deals carry a dated rise above the headline price, out of all networks on the panel.", "status": "ok", "value": "16 of 20", "display": "16 of the 20 networks on the panel", "asOf": "Snapshot 31 October 2026", "publishedOn": "2026-11", "nextRelease": "2026-12", "detail": { "networksWithStatedRise": 4, "dealsWithStatedRise": 151 }, "note": null, "anchor": "#sim-rise-networks", "change": null }, { "id": "sim-rise-free-12m", "tracker": "mobile", "section": "rises", "label": "12-month-plus SIM deals with no stated rise", "unit": "% of 12-month-plus deals", "format": "pct", "decimals": 0, "source": { "publisher": "Switchity", "title": "SIM only panel snapshot", "url": "https://switchity.co.uk/sim-only-deals/no-price-rise/", "licence": "CC-BY-4.0" }, "cadence": "Monthly", "collect": "F", "method": "Deals of a year or longer with no dated rise above the headline price, as a share of all such deals.", "status": "ok", "value": 41.9, "display": "42%", "asOf": "Snapshot 31 October 2026", "publishedOn": "2026-11", "nextRelease": "2026-12", "detail": { "count": 260, "riseFree": 109, "riseFreePct": 41.9 }, "note": "109 of 260 deals of a year or longer.", "anchor": "#sim-rise-free-12m", "change": null }, { "id": "sim-largest-rise", "tracker": "mobile", "section": "rises", "label": "Largest stated annual SIM price rise", "unit": "£ a month", "format": "gbpMonthly", "decimals": 2, "source": { "publisher": "Switchity", "title": "SIM only panel snapshot", "url": "https://switchity.co.uk/mobile-guides/", "licence": "CC-BY-4.0" }, "cadence": "Monthly", "collect": "F", "method": "The largest first-step rise above the headline price on any panel deal, with the network named.", "status": "ok", "value": 2.5, "display": "£2.50 a month", "asOf": "Snapshot 31 October 2026", "publishedOn": "2026-11", "nextRelease": "2026-12", "detail": { "network": "O2", "amountGbp": 2.5 }, "note": "O2", "anchor": "#sim-largest-rise", "change": null }, { "id": "mobile-out-of-contract", "tracker": "mobile", "section": "bills", "label": "Mobile customers out of contract", "unit": "% of customers", "format": "pct", "decimals": 0, "source": { "publisher": "Ofcom", "title": "Pricing trends for communications services", "url": "https://www.ofcom.org.uk/phones-and-broadband/bills-and-charges/pricing-and-consumer-engagement", "licence": "OGL-3.0" }, "cadence": "Annual", "collect": "S", "method": "Share of all pay-monthly mobile subscriptions out of contract, Figure 48 of Ofcom's chart data, with handset contracts and SIM only alongside.", "status": "ok", "value": 41, "display": "41%", "asOf": "Q2 2025", "publishedOn": "2026-02-26", "nextRelease": "Early 2027", "detail": { "period": "Q2 2025", "byType": [ { "type": "All pay-monthly subscriptions", "outOfContractPct": 41 }, { "type": "All handset & service contracts", "outOfContractPct": 22 }, { "type": "All SIM-only subscriptions", "outOfContractPct": 52 }, { "type": "SIM-only subscriptions >30 day minimum term", "outOfContractPct": 43 } ] }, "note": "All pay-monthly subscriptions: 41%; All handset & service contracts: 22%; All SIM-only subscriptions: 52%; SIM-only subscriptions >30 day minimum term: 43%", "anchor": "#mobile-out-of-contract", "change": null }, { "id": "sim-only-spend", "tracker": "mobile", "section": "bills", "label": "Average SIM only pay-monthly spend", "unit": "£ a month", "format": "gbpMonthly", "decimals": 2, "source": { "publisher": "Ofcom", "title": "Pricing trends for communications services", "url": "https://www.ofcom.org.uk/phones-and-broadband/bills-and-charges/pricing-and-consumer-engagement", "licence": "OGL-3.0" }, "cadence": "Annual", "collect": "S", "method": "Average monthly spend of SIM only pay-monthly customers, nominal, Figure 43 of Ofcom's Pricing trends chart data, with the series held.", "status": "ok", "value": 18.4, "display": "£18.40 a month", "asOf": "2025 Q2", "publishedOn": "2026-02-26", "nextRelease": "Early 2027", "detail": null, "series": [ { "period": "2019 Q1", "value": 15.37 }, { "period": "2019 Q2", "value": 16.77 }, { "period": "2019 Q3", "value": 16.23 }, { "period": "2019 Q4", "value": 15.58 }, { "period": "2020 Q1", "value": 15.02 }, { "period": "2020 Q2", "value": 14.77 }, { "period": "2020 Q3", "value": 14.86 }, { "period": "2020 Q4", "value": 14.7 }, { "period": "2021 Q1", "value": 14.12 }, { "period": "2021 Q2", "value": 14.11 }, { "period": "2021 Q3", "value": 14.46 }, { "period": "2021 Q4", "value": 14.36 }, { "period": "2022 Q1", "value": 14.89 }, { "period": "2022 Q2", "value": 15.71 }, { "period": "2022 Q3", "value": 15.89 }, { "period": "2022 Q4", "value": 16.07 }, { "period": "2023 Q1", "value": 15.86 }, { "period": "2023 Q2", "value": 17.27 }, { "period": "2023 Q3", "value": 17.88 }, { "period": "2023 Q4", "value": 17.91 }, { "period": "2024 Q1", "value": 17.54 }, { "period": "2024 Q2", "value": 18.02 }, { "period": "2024 Q3", "value": 17.95 }, { "period": "2024 Q4", "value": 17.59 }, { "period": "2025 Q1", "value": 17.22 }, { "period": "2025 Q2", "value": 18.4 } ], "note": "Nominal prices; the series has breaks where Ofcom's data tranches join.", "anchor": "#sim-only-spend", "change": null }, { "id": "mobile-price-basket", "tracker": "mobile", "section": "bills", "label": "Average mobile price, Ofcom basket", "unit": "£ a month", "format": "gbpMonthly", "decimals": 2, "source": { "publisher": "Ofcom", "title": "Pricing trends for communications services", "url": "https://www.ofcom.org.uk/phones-and-broadband/bills-and-charges/pricing-and-consumer-engagement", "licence": "OGL-3.0" }, "cadence": "Annual", "collect": "S", "method": "Average monthly price of mobile services for Ofcom's standard usage basket, Figure 33 of the Pricing trends chart data, with the series held.", "status": "ok", "value": 11.61, "display": "£11.61 a month", "asOf": "July 2025", "publishedOn": "2026-02-26", "nextRelease": "Early 2027", "detail": null, "series": [ { "period": "2020", "value": 11.42 }, { "period": "2022", "value": 10.77 }, { "period": "2023", "value": 12.12 }, { "period": "2024", "value": 11.84 }, { "period": "2025", "value": 11.61 } ], "note": "Tariffs open to a new customer, excluding handset costs and annual price rises, for average data use.", "anchor": "#mobile-price-basket", "change": null }, { "id": "allowance-use", "tracker": "mobile", "section": "bills", "label": "Pay-monthly customers using a fifth or less of their data", "unit": "% of pay-monthly customers", "format": "pct", "decimals": 0, "source": { "publisher": "Ofcom", "title": "Pricing trends for communications services", "url": "https://www.ofcom.org.uk/phones-and-broadband/bills-and-charges/pricing-and-consumer-engagement", "licence": "OGL-3.0" }, "cadence": "Annual", "collect": "S", "method": "Share of pay-monthly mobile customers who used 20% or less of their monthly data allowance, Figure 46 of Ofcom's Pricing trends chart data.", "status": "ok", "value": 55, "display": "55%", "asOf": "Q2 2025", "publishedOn": "2026-02-26", "nextRelease": "Early 2027", "detail": { "bands": [ { "band": "0-20%", "pct": 55 }, { "band": ">20-40%", "pct": 17 }, { "band": ">40-60%", "pct": 9 }, { "band": ">60-80%", "pct": 5 }, { "band": ">80-100%", "pct": 8 }, { "band": ">100%", "pct": 6 } ], "consumption": [ { "band": "0 GB", "pct": 8 }, { "band": ">0-2 GB", "pct": 29 }, { "band": ">2-5 GB", "pct": 17 }, { "band": ">5-10 GB", "pct": 15 }, { "band": ">10-20 GB", "pct": 14 }, { "band": ">20-50 GB", "pct": 11 }, { "band": ">50-100 GB", "pct": 3 }, { "band": ">100 GB", "pct": 2 } ] }, "note": "Share of allowance used in the month, from the networks' own customer data.", "anchor": "#allowance-use", "change": null }, { "id": "mobile-affordability", "tracker": "mobile", "section": "bills", "label": "Mobile owners who had trouble affording it last month", "unit": "% of mobile owners", "format": "pct", "decimals": 0, "source": { "publisher": "Ofcom", "title": "Communications Affordability Tracker, data tables", "url": "https://www.ofcom.org.uk/phones-and-broadband/saving-money/affordability-tracker", "licence": "OGL-3.0" }, "cadence": "Half-yearly", "collect": "S", "method": "Share of UK adults who own a mobile phone (or cancelled one in the last month) reporting any affordability issue with it in the last month, the mobile table of Ofcom's six-monthly tracker data tables, with the fixed broadband figure alongside.", "status": "ok", "value": 8, "display": "8%", "asOf": "Fieldwork 1 to 9 April 2026", "publishedOn": "2026-05-14", "nextRelease": "2026-11-13", "detail": { "mobile": { "anyIssue": 8, "multipleIssues": 3, "cancelledOrMissedPayment": 3, "changedPaymentMethodOrTariff": 6, "count": 87, "weightedBase": 1081 }, "fixedBroadband": { "anyIssue": 6, "weightedBase": 879 } }, "note": "87 of 1,081 mobile owners; 6% of fixed broadband owners said the same of broadband.", "anchor": "#mobile-affordability", "change": null }, { "id": "mobile-inflation", "tracker": "mobile", "section": "bills", "label": "Mobile services price inflation", "unit": "% change over 12 months", "format": "pct", "decimals": 1, "source": { "publisher": "Office for National Statistics", "title": "CPI annual rate, mobile telephone services (MM23)", "url": "https://www.ons.gov.uk/economy/inflationandpriceindices/datasets/consumerpriceindices", "licence": "OGL-3.0" }, "cadence": "Monthly", "collect": "S", "method": "The 12-month change in the consumer price index for mobile services, latest month: ONS series L7RR, 'CPI annual rate 08.3.0.2 wireless telephone services', from the MM23 dataset.", "status": "ok", "value": 8.3, "display": "8.3%", "asOf": "2026 SEP", "publishedOn": "2026-10-20", "nextRelease": "18 November 2026", "detail": null, "series": [ { "period": "2021 OCT", "value": 0.8 }, { "period": "2021 NOV", "value": -0.1 }, { "period": "2021 DEC", "value": -0.4 }, { "period": "2022 JAN", "value": 0 }, { "period": "2022 FEB", "value": 0.3 }, { "period": "2022 MAR", "value": -0.3 }, { "period": "2022 APR", "value": 5.2 }, { "period": "2022 MAY", "value": 4.9 }, { "period": "2022 JUN", "value": 4.7 }, { "period": "2022 JUL", "value": 4.9 }, { "period": "2022 AUG", "value": 5 }, { "period": "2022 SEP", "value": 3.9 }, { "period": "2022 OCT", "value": 3.8 }, { "period": "2022 NOV", "value": 4.2 }, { "period": "2022 DEC", "value": 4.3 }, { "period": "2023 JAN", "value": 4.5 }, { "period": "2023 FEB", "value": 4.8 }, { "period": "2023 MAR", "value": 4.7 }, { "period": "2023 APR", "value": 8.8 }, { "period": "2023 MAY", "value": 8.6 }, { "period": "2023 JUN", "value": 8.3 }, { "period": "2023 JUL", "value": 8.3 }, { "period": "2023 AUG", "value": 8.7 }, { "period": "2023 SEP", "value": 8.7 }, { "period": "2023 OCT", "value": 9.2 }, { "period": "2023 NOV", "value": 8.3 }, { "period": "2023 DEC", "value": 7.3 }, { "period": "2024 JAN", "value": 6.8 }, { "period": "2024 FEB", "value": 6.3 }, { "period": "2024 MAR", "value": 9.3 }, { "period": "2024 APR", "value": 4.9 }, { "period": "2024 MAY", "value": 5.6 }, { "period": "2024 JUN", "value": 6.4 }, { "period": "2024 JUL", "value": 5.6 }, { "period": "2024 AUG", "value": 5.2 }, { "period": "2024 SEP", "value": 5.5 }, { "period": "2024 OCT", "value": 5.7 }, { "period": "2024 NOV", "value": 6.1 }, { "period": "2024 DEC", "value": 7.3 }, { "period": "2025 JAN", "value": 7.9 }, { "period": "2025 FEB", "value": 7.8 }, { "period": "2025 MAR", "value": 7.1 }, { "period": "2025 APR", "value": 4.9 }, { "period": "2025 MAY", "value": 4.5 }, { "period": "2025 JUN", "value": 4.4 }, { "period": "2025 JUL", "value": 5.5 }, { "period": "2025 AUG", "value": 5.9 }, { "period": "2025 SEP", "value": 6.3 }, { "period": "2025 OCT", "value": 6.3 }, { "period": "2025 NOV", "value": 5.9 }, { "period": "2025 DEC", "value": 5.8 }, { "period": "2026 JAN", "value": 6.7 }, { "period": "2026 FEB", "value": 6.8 }, { "period": "2026 MAR", "value": 5.5 }, { "period": "2026 APR", "value": 7.9 }, { "period": "2026 MAY", "value": 8.1 }, { "period": "2026 JUN", "value": 8.5 }, { "period": "2026 JUL", "value": 9 }, { "period": "2026 AUG", "value": 8.7 }, { "period": "2026 SEP", "value": 8.3 } ], "note": "CPI ANNUAL RATE 08.3.0.2 Wireless telephone services 2015=100", "anchor": "#mobile-inflation", "change": null }, { "id": "mobile-social-tariffs", "tracker": "mobile", "section": "bills", "label": "Mobile social tariffs available", "unit": "tariffs", "format": "int", "source": { "publisher": "Ofcom", "title": "Social tariffs", "url": "https://www.ofcom.org.uk/phones-and-broadband/saving-money/social-tariffs", "licence": "OGL-3.0" }, "cadence": "Annual", "collect": "H", "method": "Number of mobile social tariffs on Ofcom's list, with the providers named.", "status": "ok", "value": 3, "display": "3 mobile social tariffs", "asOf": "Ofcom's list as updated 2 October 2026", "publishedOn": "2026-10-02", "nextRelease": "Updated as tariffs change", "detail": { "tariffs": [ { "provider": "O2", "tariff": "Essential Plan", "gbp": 10 }, { "provider": "SMARTY", "tariff": "Social Tariff", "gbp": 12 }, { "provider": "VOXI", "tariff": "For Now", "gbp": 10 } ], "evidence": { "sourceUrl": "https://www.ofcom.org.uk/phones-and-broadband/saving-money/social-tariffs", "page": "Table of social tariffs", "quote": "Counted from the table: O2 Essential Plan £10, SMARTY Social Tariff £12, VOXI For Now £10.", "checkedBy": "Claude, second read against the source (approach approved by John)", "checkedOn": "2026-11-01" } }, "note": "O2 Essential Plan £10, SMARTY Social Tariff £12, VOXI For Now £10 a month.", "anchor": "#mobile-social-tariffs", "change": null }, { "id": "complaints-pay-monthly", "tracker": "mobile", "section": "service", "label": "Complaints to Ofcom per 100,000 pay-monthly mobile customers", "unit": "per 100,000", "format": "per100k", "decimals": 0, "source": { "publisher": "Ofcom", "title": "Telecoms and pay-TV complaints", "url": "https://www.ofcom.org.uk/phones-and-broadband/service-quality/telecoms-and-pay-tv-complaints", "licence": "OGL-3.0" }, "cadence": "Quarterly", "collect": "S", "method": "Industry average for the latest quarter, with every reported network and Ofcom's comparability note, and the series since Q1 2013.", "status": "ok", "value": 2, "display": "2 per 100,000", "asOf": "April to June 2026", "publishedOn": "2026-10-26", "nextRelease": "Late January 2027", "detail": { "quarter": "2026 Q2", "providers": [ { "provider": "EE (aggregrate of T-Mobile, Orange & 4GEE)", "value": 1, "previous": 1 }, { "provider": "Giffgaff", "value": 1, "previous": 1 }, { "provider": "iD Mobile", "value": 1, "previous": 3 }, { "provider": "Tesco Mobile", "value": 1, "previous": 2 }, { "provider": "Vodafone", "value": 1, "previous": 1 }, { "provider": "O2", "value": 2, "previous": 3 }, { "provider": "Three UK", "value": 2, "previous": 2 }, { "provider": "Sky Mobile", "value": 3, "previous": 4 } ], "comparabilityNote": "Note: For Q2 2026, the actual measurable difference between the following pay-monthly mobile providers' number of complaints per 100,000 customers was less than one and so their figures should be considered comparable: 1. Giffgaff, Tesco Mobile, EE, Vodafone, iD Mobile, Industry Average and Three; 2. iD Mobile, Industry Average, Three and O2; 3. O2 and Sky Mobile.", "notes": [ "Note: For Q2 2026, the actual measurable difference between the following pay-monthly mobile providers' number of complaints per 100,000 customers was less than one and so their figures should be considered comparable: 1. Giffgaff, Tesco Mobile, EE, Vodafone, iD Mobile, Industry Average and Three; 2. iD Mobile, Industry Average, Three and O2; 3. O2 and Sky Mobile.", "Note: In Q1 2025, O2 resubmitted its mobile subscriber figures for Q2 2023, Q3 2023 and Q4 2023. In Q2 2023, this led to a small decrease in its complaints per 100,000 subscribers from 5 to 4. This resulted in O2 moving up one position and in front of iD Mobile and also becoming comparable to Vodafone, IA, Three and iD Mobile. In Q3 2023, this led to a small decrease in its complaints per 100,000 subscribers from 6 to 5. This resulted in O2 moving up one position and in front of BT and also becoming comparable to iD Mobile and Three. In Q4 2023 this led to a small decrease in its complaints per 100,000 subscribers from 7 to 6. This did not change O2's position or comparability with other providers.", "Note: In Q3 2024, O2 resubmitted its mobile pay-monthly subscriber figures for Q1 2024 and Q2 2024. In both quarters, this led to a decrease in its complaints per 100,000 subscribers from 8 to 7, but it did not move position and was not comparable to any other providers.", "Note: Vodafone pay monthly mobile complaints volumes and the industry average from Q4 2019 should not be compared with Vodafone pay monthly complaints volumes and the industry average prior to Q4 2019. This follows a methodological data improvement made in agreement with Ofcom, to how Vodafone records consumer and business tariff subscribers.", "Note: For clarity we have stated Tesco Mobile's complaints per 100,000 customers/connections to one decimal place in Q2 2020.", "Note: In Q4 2022, BT Mobile notified us that they had migrated onto a new system and as a result they resubmitted their subscriber figures for Q2 and Q3 2022. These changes did not affect their complaints per 100,000 subscribers after rounding, or their position in the league table for these two quarters. However it did affect their comparability with other providers as follows. In Q2 2022, Virgin Mobile was no longer comparable to BT Mobile, meaning that BT Mobile had the most complaints per 100,000 subscribers outright. And in Q3 2022, iD Mobile was no longer comparable to BT Mobile meaning that only Virgin Mobile and BT Mobile were the providers with the most complaints.", "Note: In 2023, Virgin resubmitted its mobile pay-monthly subscriber figures for Q2 2023. This led to an increase in its complaints per 100,000 subscribers from 5 to 8 in Q2 2023. This resulted in Vodafone moving down one position to behind BT Mobile, who they are now comparable to as well as being no longer comparable to Three, iD Mobile and O2 in Q2 2023." ] }, "series": [ { "period": "2013 Q1", "value": 12 }, { "period": "2013 Q2", "value": 11 }, { "period": "2013 Q3", "value": 11 }, { "period": "2013 Q4", "value": 10 }, { "period": "2014 Q1", "value": 10 }, { "period": "2014 Q2", "value": 8 }, { "period": "2014 Q3", "value": 8 }, { "period": "2014 Q4", "value": 9 }, { "period": "2015 Q1", "value": 8 }, { "period": "2015 Q2", "value": 7 }, { "period": "2015 Q3", "value": 8 }, { "period": "2015 Q4", "value": 9 }, { "period": "2016 Q1", "value": 9 }, { "period": "2016 Q2", "value": 7 }, { "period": "2016 Q3", "value": 6 }, { "period": "2016 Q4", "value": 7 }, { "period": "2017 Q1", "value": 6 }, { "period": "2017 Q2", "value": 5 }, { "period": "2017 Q3", "value": 5 }, { "period": "2017 Q4", "value": 5 }, { "period": "2018 Q1", "value": 5 }, { "period": "2018 Q2", "value": 4 }, { "period": "2018 Q3", "value": 4 }, { "period": "2018 Q4", "value": 4 }, { "period": "2019 Q1", "value": 3 }, { "period": "2019 Q2", "value": 3 }, { "period": "2019 Q3", "value": 4 }, { "period": "2019 Q4", "value": 3 }, { "period": "2020 Q1", "value": 3 }, { "period": "2020 Q2", "value": 3 }, { "period": "2020 Q3", "value": 4 }, { "period": "2020 Q4", "value": 3 }, { "period": "2021 Q1", "value": 3 }, { "period": "2021 Q2", "value": 2 }, { "period": "2021 Q3", "value": 2 }, { "period": "2021 Q4", "value": 2 }, { "period": "2022 Q1", "value": 2 }, { "period": "2022 Q2", "value": 2 }, { "period": "2022 Q3", "value": 2 }, { "period": "2022 Q4", "value": 2 }, { "period": "2023 Q1", "value": 3 }, { "period": "2023 Q2", "value": 3 }, { "period": "2023 Q3", "value": 3 }, { "period": "2023 Q4", "value": 3 }, { "period": "2024 Q1", "value": 3 }, { "period": "2024 Q2", "value": 3 }, { "period": "2024 Q3", "value": 3 }, { "period": "2024 Q4", "value": 2 }, { "period": "2025 Q1", "value": 2 }, { "period": "2025 Q2", "value": 2 }, { "period": "2025 Q3", "value": 2 }, { "period": "2025 Q4", "value": 3 }, { "period": "2026 Q1", "value": 2 }, { "period": "2026 Q2", "value": 2 } ], "note": "Ofcom treats providers within one complaint of each other as comparable; its grouping is shown with the table.", "anchor": "#complaints-pay-monthly", "change": null }, { "id": "mobile-satisfaction", "tracker": "mobile", "section": "service", "label": "Customer satisfaction with mobile provider", "unit": "% satisfied", "format": "table", "source": { "publisher": "Ofcom", "title": "Comparing customer service 2025", "url": "https://www.ofcom.org.uk/siteassets/resources/documents/phones-telecoms-and-internet/comparing-service-quality/2025/comparing-customer-service-mobile-home-broadband-and-landline.pdf", "licence": "OGL-3.0" }, "cadence": "Annual", "collect": "H", "method": "Share of mobile customers satisfied with their service overall in Ofcom's annual Comparing Customer Service research, with the networks whose figures Ofcom states in its text.", "status": "ok", "value": 88, "display": "88%", "asOf": "2024 customer experience", "publishedOn": "2025-05-22", "nextRelease": "Annual", "detail": { "averagePct": 88, "rows": [ { "provider": "giffgaff", "satisfiedPct": 94, "versusAverage": "above" }, { "provider": "Tesco Mobile", "satisfiedPct": 94, "versusAverage": "above" }, { "provider": "O2", "satisfiedPct": 85, "versusAverage": "below" }, { "provider": "Vodafone", "satisfiedPct": 84, "versusAverage": "below" } ], "notReported": [ "iD Mobile", "Lyca Mobile" ], "alsoInTable": "EE, Lebara, Sky Mobile and Three are in Ofcom's table but not stated in its text; their figures are not shown here", "evidence": { "sourceUrl": "https://www.ofcom.org.uk/siteassets/resources/documents/phones-telecoms-and-internet/comparing-service-quality/2025/comparing-customer-service-mobile-home-broadband-and-landline.pdf", "page": "PDF page 8 (narrative), page 7 (table), page 3 (summary); report reissued 18 September 2026 for broadband and landline faults data only", "quote": "Eighty-eight per cent of mobile customers were satisfied with their service overall in 2024, unchanged compared to 2022. As in 2022, giffgaff and Tesco Mobile customers were more likely than average to be satisfied with their overall service (both 94%). In 2024, O2 (85%) and Vodafone customers (84%) were less likely than average to be satisfied with their service overall.", "checkedBy": "Claude, second read against the source (approach approved by John)", "checkedOn": "2026-11-01" } }, "note": "The four networks whose figures Ofcom's text states; the full table is in the report.", "anchor": "#mobile-satisfaction", "change": null }, { "id": "mobile-trustpilot", "tracker": "mobile", "section": "service", "label": "Trustpilot scores of the mobile networks", "unit": "TrustScore out of 5", "format": "table", "source": { "publisher": "Trustpilot", "title": "Network profile pages, read on the date shown", "url": "https://uk.trustpilot.com/", "licence": "Trustpilot (dated read)" }, "cadence": "Monthly", "collect": "R", "method": "TrustScore and review count read from each network's UK Trustpilot profile on the date shown.", "status": "ok", "value": "Vodafone 4.7; Three 4.6; EE 4.3; O2 2.8", "display": "Vodafone 4.7 to O2 2.8, read 11 September 2026 and 1 November 2026", "asOf": "Profiles read 11 September 2026 and 1 November 2026", "publishedOn": "2026-09-11", "nextRelease": "Next edition", "detail": { "rows": [ { "provider": "Vodafone", "stars": 4.7, "reviewCount": 142030, "trustpilotUrl": "https://uk.trustpilot.com/review/www.vodafone.co.uk", "lastCheckedDate": "11 September 2026" }, { "provider": "Three", "stars": 4.6, "reviewCount": 67870, "trustpilotUrl": "https://uk.trustpilot.com/review/www.threebroadband.co.uk", "lastCheckedDate": "11 September 2026" }, { "provider": "EE", "stars": 4.3, "reviewCount": 118052, "trustpilotUrl": "https://uk.trustpilot.com/review/ee.co.uk", "lastCheckedDate": "11 September 2026" }, { "provider": "O2", "stars": 2.8, "reviewCount": 25815, "trustpilotUrl": "https://uk.trustpilot.com/review/o2.co.uk", "lastCheckedDate": "1 November 2026" } ], "mixedDates": true, "missing": [] }, "note": "A customer-review score read from each profile on the date shown, not a regulator's measure.", "anchor": "#mobile-trustpilot", "change": null }, { "id": "mobile-adr", "tracker": "mobile", "section": "service", "label": "Which ADR scheme each network belongs to", "unit": "", "format": "table", "source": { "publisher": "Ofcom", "title": "Alternative dispute resolution schemes", "url": "https://www.ofcom.org.uk/phones-and-broadband/service-quality/adr-schemes", "licence": "OGL-3.0" }, "cadence": "On change", "collect": "H", "method": "Communications Ombudsman or CISAS, per network, from Ofcom's list.", "status": "ok", "value": "Communications Ombudsman 7 networks; CISAS 6 networks", "display": "Communications Ombudsman: EE, giffgaff, iD Mobile, Lebara, Lyca Mobile, Tesco Mobile, Utility Warehouse. CISAS: O2, SMARTY, Three, Vodafone, VOXI, Sky (Sky Mobile).", "asOf": "Ofcom's list as updated 6 August 2026", "publishedOn": "2026-08-06", "nextRelease": "Updated as membership changes", "detail": { "communicationsOmbudsman": [ "EE", "giffgaff", "iD Mobile", "Lebara", "Lyca Mobile", "Tesco Mobile", "Utility Warehouse" ], "cisas": [ "O2", "SMARTY", "Three", "Vodafone", "VOXI", "Sky" ], "evidence": { "sourceUrl": "https://www.ofcom.org.uk/phones-and-broadband/service-quality/adr-schemes", "page": "Provider lists", "quote": "Providers that belong to the CISAS ADR scheme are: NOW, O2, Sky, SMARTY, TalkTalk, Three, Virgin Media, Vodafone, VOXI. Providers that belong to the Communications Ombudsman ADR scheme are: BT, EE, GiffGaff, iD Mobile, Lebara, Plusnet, Tesco Mobile, Utility Warehouse, Lyca Mobile.", "checkedBy": "John (Switchity)", "checkedOn": "2026-11-01" } }, "note": null, "anchor": "#mobile-adr", "change": null }, { "id": "mobile-switched-12m", "tracker": "mobile", "section": "switching", "label": "Households that switched mobile provider in the past 12 months", "unit": "% of households", "format": "pct", "decimals": 0, "source": { "publisher": "Ofcom", "title": "Pricing trends for communications services", "url": "https://www.ofcom.org.uk/phones-and-broadband/bills-and-charges/pricing-and-consumer-engagement", "licence": "OGL-3.0" }, "cadence": "Annual", "collect": "S", "method": "Share of household decision-makers who switched mobile provider in the past 12 months, Figure 4 of Ofcom's Pricing trends chart data, with the series since 2020.", "status": "ok", "value": 16, "display": "16%", "asOf": "2025", "publishedOn": "2026-02-26", "nextRelease": "Early 2027", "detail": null, "series": [ { "period": "2020", "value": 16 }, { "period": "2021", "value": 16 }, { "period": "2022", "value": 15 }, { "period": "2023", "value": 15 }, { "period": "2025", "value": 16 } ], "note": "Decision-makers for the household's mobile service; Ofcom's Switching Tracker, fieldwork each August and September.", "anchor": "#mobile-switched-12m", "change": null }, { "id": "eu-roaming", "tracker": "mobile", "section": "switching", "label": "Networks with EU roaming included", "unit": "of networks on the panel", "format": "text", "source": { "publisher": "Switchity", "title": "Roaming catalogue, verified against operator pages", "url": "https://switchity.co.uk/mobile-guides/", "licence": "Switchity" }, "cadence": "On change", "collect": "B", "method": "Networks on the Switchity SIM only panel that include EU roaming in the plan, counted from our catalogue, which is checked against each network's own help pages on the date shown.", "status": "ok", "value": 13, "display": "13 of the 20 networks we list", "asOf": "Catalogue checked 28 August 2026", "publishedOn": "2026-08-28", "nextRelease": "Re-checked quarterly", "detail": { "included": [ "Asda mobile", "Grade Mobile", "Lebara", "Lyca Mobile", "Mozillion", "O2", "Revolut Mobile", "Smarty", "Talkmobile", "Tesco Mobile", "giffgaff", "iD Mobile", "spusu" ], "charged": [ { "network": "Ecotalk", "headline": "£2 a day" }, { "network": "Rewild Mobile", "headline": "£2.95 a day" }, { "network": "Sky Mobile", "headline": "£2 a day" }, { "network": "Three", "headline": "£2.75 a day" }, { "network": "Vodafone", "headline": "£2.75 a day" }, { "network": "Voxi", "headline": "£2.60 a day" } ], "none": [ "Community Fibre" ], "checkedDate": "28 August 2026" }, "note": "6 charge a daily fee or an add-on in the EU, and 1 (Community Fibre) does not work abroad at all. Caps and fair-use limits differ by network.", "anchor": "#eu-roaming", "change": null }, { "id": "esim", "tracker": "mobile", "section": "switching", "label": "Networks offering eSIM", "unit": "of networks on the panel", "format": "text", "source": { "publisher": "Switchity", "title": "eSIM catalogue, verified against operator pages", "url": "https://switchity.co.uk/mobile-guides/", "licence": "Switchity" }, "cadence": "On change", "collect": "B", "method": "Networks on the Switchity SIM only panel that offer an eSIM to new customers, counted from our catalogue, which is checked against each network's own help pages on the date shown.", "status": "ok", "value": 16, "display": "16 of the 20 networks we list", "asOf": "Catalogue checked 26 August 2026", "publishedOn": "2026-08-26", "nextRelease": "Re-checked quarterly", "detail": { "yes": [ "Community Fibre", "Ecotalk", "Lyca Mobile", "O2", "Revolut Mobile", "Rewild Mobile", "Sky Mobile", "Smarty", "Talkmobile", "Tesco Mobile", "Three", "Vodafone", "Voxi", "giffgaff", "iD Mobile", "spusu" ], "partial": [ "Asda mobile", "Lebara" ], "notYet": [ "Grade Mobile", "Mozillion" ], "checkedDate": "26 August 2026" }, "note": "2 offer one to existing customers only or with limits; 2 do not offer one yet.", "anchor": "#esim", "change": null } ], "counts": { "ok": 54, "unverified": 0, "pending": 0, "stale": 0 }, "page": "https://switchity.co.uk/data/uk-mobile-statistics/", "licence": { "switchity": "CC-BY-4.0", "official": "OGL-3.0" }, "citation": "Switchity Data Lab (2026). uk mobile statistics, Edition 1, November 2026. https://switchity.co.uk/data/uk-mobile-statistics/" }