What I’ve personally switched through Switchity
The switching record below isn’t theoretical savings. It’s what’s actually saved my household around £750 a year, using the same tools and approach we offer every reader.
| Service | What I switched | Outcome |
|---|---|---|
| Broadband | Moved the family to a BT deal | Saving £240 a year, plus 12 months free Xbox Game Pass for the gamers in the house |
| Energy | Switched to SO Energy | Saving £250 a year |
| SIM-only | Moved from Vodafone to Talkmobile (Vodafone's budget brand, same network) | Dropped from £30/month to £8/month for the same 100GB data. £264 annual saving |
| Handsets | Sorted my son's first phone with iD Mobile | £20/month for an iPhone 11, manageable cost for a teenager's first handset |
| Total annual household saving: roughly £750, before the perks. | ||
About Claudia
I co-founded Switchity in 2022 and lead the editorial as Managing Editor, with a specialism in UK consumer comparison across broadband, mobile and energy. Four years into running this platform, I spend my working week inside these markets: tracking deals across our 30+ provider panel, reading provider terms, working through regulatory changes from Ofcom and Ofgem, and making sure every guide and review we publish reflects what’s actually true at the moment a reader is making a switching decision.
Switchity exists because I’d seen first-hand how powerful good comparison can be when it comes to saving real money on household bills. With the cost of living squeeze affecting every UK household, every pound saved on broadband, mobile or energy matters more than ever. And every switch we facilitate is also a chance to fund climate action through our partnership with Ecologi. The switching record at the top of this page isn’t theoretical savings — it’s what’s actually saved my household around £750 a year, using the same tools and approach we offer every reader.
Behind every guide is over a decade of editorial leadership, formally backed by a CIM Level 6 in Marketing with Distinction. That background shapes how we work: claims grounded in primary sources, recommendations backed by data, and reviews that cover cons as honestly as pros. If a provider has weak service ratings or aggressive contract terms, we say so, even when they’re one of our commercial partners.
In my spare time, I love travelling with my family to experience new places. Mexico is my favourite spot to unwind, and we’re lucky to have Europe on our doorstep for shorter trips to experience different cultures with great food. At home, I love getting creative with my daughter through arts and crafts, sharing in her world and watching her imagination flourish.
Want to know more about the company behind the editorial? Read our About Us page.
My recent articles
View all guides →
What is Cable Broadband? How It Works, and Whether It’s Worth It in 2026

How to Get Wi-Fi in a Caravan: Every Option Explained for UK Travellers

Why Is My Internet So Slow?

How to Change Your Wi-Fi Password in the UK (BT, Virgin Media, Sky and More)

How to Set Up Parental Controls on Your Broadband (And Why They’re Not Enough on Their Own)

How Do Internet Dongles Work? A Guide for UK Users
Featured area guides
View all area pages →What I cover at Switchity
Broadband
I write about the UK broadband market end-to-end, from the full-fibre rollout across Openreach and the regional altnets to the contract terms most people sign without reading. My coverage spans One Touch Switch, mid-contract price rises under Ofcom's rules, and the practical question of what speed you'll actually need for your household.
Mobile and SIM-only
I write about the UK mobile market with a focus on where consumers actually overpay. That includes handset contracts that lock you into higher monthly costs than necessary, SIM-only plans that don't match real-world data usage, and the sub-brand strategy of major networks (Talkmobile on Vodafone, SMARTY on Three, GiffGaff as an O2 brand) that often delivers the same coverage at a fraction of the price.
Switching and your rights
This category sits across the services Switchity covers. I write about the regulatory framework UK households can rely on (Ofcom's Automatic Compensation Scheme, the Ofgem Confidence Code, One Touch Switch protections) and how the switching process actually works, so you know your rights before you need them.
Credentials & qualifications
Formal qualifications
- CIM Level 6 Diploma in MarketingChartered Institute of Marketing, awarded with Distinction
- BSc in PsychologyTitu Maiorescu University (2006–2009)
Professional certifications
Credentialed across 12 SEO and AEO disciplines, including:
- Google Analytics (Google)
- HubSpot SEO Certified (HubSpot Academy)
- Semrush Academy: Technical SEO, On-Page SEO, Off-Page SEO, AI Search Optimisation
- AI Search Operating System + AI Visibility Essentials
Industry awards
- Yell Elite Winner 2020 — top digital marketing performer nationally
- Yell Gold Performer 2019/2020 (Q1 and Q3)
- Yell Top Newcomer 2019/2020 (Q1)
Our community impact
Every switch through Switchity supports reforestation and saves our community money on their broadband.






