How we compare deals

Our broadband, mobile phone and SIM-only deals are supplied by Stickee, a UK comparison technology platform that powers price comparison for a range of UK websites and aggregates live tariff data direct from providers. For broadband, when you enter your postcode and pick your address, we query the feed for the deals available at your specific property, not just your postcode area.

The feed is updated Monday to Friday as providers send in changes, and Switchity refreshes on the same cadence, within 10 minutes of a deal refresh. When a provider withdraws or changes a deal, it updates or disappears from our results at the next refresh, so you should never see a tariff that is no longer on sale. Ofcom's standard for comparison sites is that data is updated at least every two weeks; ours updates every working day.

On our broadband comparison you can sort results four ways. Whatever sort you choose, every deal that matches your filters is shown, and commission has no effect on the order. Every sort is a deterministic calculation from the deal data itself: two people with the same filters see the same order. One consumer-protection exception: where a provider sells both a 4G and a 5G home broadband product and the 5G costs the same or less, we show only the 5G product, because it is faster for the same money. The 4G product appears whenever it is genuinely cheaper.

• Best value (the default). Ranks deals by their effective monthly cost: the true average you would pay each month over the full contract, including any introductory pricing, every scheduled price rise, setup fees, and the value of any cashback or reward. The deal at the top is the one that genuinely costs least, not the one with the cleverest headline price. This calculation is explained in full below. No provider can pay for a higher position, no commercial arrangement of any kind affects the order, and we never adjust it by hand.
• Monthly cost (low to high). Sorts by the headline monthly price, cheapest first.
• Speed (high to low). Sorts by the provider's advertised average download speed, fastest first.
• Contract length (low to high). Sorts by minimum contract term, shortest first.

Mobile phone and SIM-only deals follow the same principle. SIM-only results are ordered by monthly cost, cheapest first. Deals for a specific phone are ordered by total contract cost: the monthly price across the full term plus any upfront cost, so a large upfront payment can never hide behind a low headline monthly. Both can be re-sorted by monthly cost or data allowance. The phones on our browse pages are arranged by our editorial team, with cheapest-first and newest-first re-sorting a click away.

Bestseller spotlight. Above the ranked broadband results we sometimes feature the single deal that sold the most on Switchity over the last 30 days. It is selected purely by the number of sales recorded on our own panel — the commission we earn plays no part — and the selection basis is stated on the card itself, with a fuller explanation one tap away. The spotlight never changes the order of the list below it, the featured deal also keeps its normal place in that list, and it only appears where the deal is actually available at your address and matches any filters you have applied. When the sales data changes, the featured deal changes with it.

No provider can pay Switchity to appear higher in the results, and no ranking anywhere on this site is influenced by commission, featured status or any other commercial arrangement. We do not show sponsored placements; if we ever introduce them, they will be clearly labelled as such.

The headline price on each deal is the provider's monthly price including VAT. Where a deal has an introductory rate, we show the introductory price, how long it lasts, and the price it rises to afterwards. Setup and upfront costs are shown separately on every deal, as is the minimum contract length and any cashback, gift card or reward.

Effective monthly cost is our measure of what a deal really costs. We add up every monthly payment over the minimum contract term, including any introductory rate and any price rises the provider has already scheduled, add the setup fee, subtract the value of any cashback or reward, and divide by the number of months in the contract. Two deals with the same headline price can have very different effective monthly costs.

Mid-contract price rises are disclosed on every deal. Where a provider has scheduled rises, we show the new price and the date it starts. Where a provider reserves the right to change prices during your contract, we say so. A deal is only labelled fixed price when the provider has no scheduled rises, no promotional rate that ends mid-contract, and no terms allowing a mid-contract change.

• Prices are the provider's standard price for new customers paying by Direct Debit, which is how UK broadband providers bill by default. We do not model surcharges for other payment methods.
• Speeds shown are the provider's advertised average speeds. Under UK advertising rules, this is the speed at least half of the provider's customers on that package get during peak evening hours (8pm to 10pm), so it reflects real-world performance rather than a theoretical maximum. Your actual speed still depends on things like your home wiring and distance from the cabinet, which is why providers give you a personalised estimate when you order.

We compare consumer home broadband deals, including full fibre, part fibre, cable and 4G or 5G home broadband, plus bundles with TV or a home phone. A few things are deliberately handled separately:

• Business broadband is excluded from consumer results and has its own page at business broadband deals.
• Social tariffs, the discounted packages for people on qualifying benefits, are shown on our dedicated social tariffs page rather than mixed into the main results. Switchity earns no commission on social tariffs; we list them because the people who qualify should know they exist.

We aim to cover a significant share of the UK broadband market, but no comparison site covers every deal from every provider, and you may find offers elsewhere that we do not list. Any UK provider who would like their deals included can contact us at hello@switchity.co.uk and we will work with them and our data platform to add their tariffs on reasonable terms.

Broadband (29)

This list is generated from our live deal feed and updates automatically as providers join or leave. The deals available at your address will be a subset of what these providers offer nationally.

• 4th Utility
• Airband
• BT
• Community Fibre
• Connect Fibre
• EE
• Fibrus
• Hey Broadband
• Hyperoptic
• NOW Broadband
• Ogi
• Onestream
• Plusnet
• POP Telecom
• Quickline
• Rebel
• Rise Fibre
• Sky
• TalkTalk
• Three
• toob
• Truespeed
• V4 Consumer
• Virgin Media
• Vodafone
• wightfibre
• YouFibre
• Zen
• Zzoomm

Mobile and SIM-only (20)

The networks and retailers on our mobile phone and SIM-only comparisons:

• Asda mobile
• Carphone Warehouse
• Ecotalk
• Fonehouse
• giffgaff
• Grade Mobile
• iD Mobile
• Lebara
• Lyca Mobile
• Mozillion
• O2
• Rewild Mobile
• Sky Mobile
• Smarty
• spusu
• Talkmobile
• Tesco Mobile
• Three
• Vodafone
• Voxi

Switchity is owned and operated by Switchity Limited, registered in England and Wales (Company No. 14331601), Pendleton Grove, Birmingham, West Midlands, B27 7LT. The company was founded in 2022.

We are fully independent. Switchity is not owned by, part-owned by, or an investor in any broadband, mobile, TV or energy provider, and no provider owns any part of Switchity. Nobody at Switchity holds a role at any of the providers we compare.

If anything on this page is unclear, or you spot a price or deal you believe is wrong, email us at hello@switchity.co.uk and we will look into it. If something has gone wrong and you want to make a formal complaint, our complaints process explains what happens next.