How we compare deals

Our broadband, mobile phone and SIM-only deals are supplied by Stickee, a UK comparison technology platform that powers price comparison for a range of UK websites and aggregates live tariff data direct from providers. For broadband, when you enter your postcode and pick your address, we query the feed for the deals available at your specific property, not just your postcode area.

The feed is updated Monday to Friday as providers send in changes, and Switchity refreshes on the same cadence, within 10 minutes of a deal refresh. When a provider withdraws or changes a deal, it updates or disappears from our results at the next refresh, so you should never see a tariff that is no longer on sale. Ofcom's standard for comparison sites is that data is updated at least every two weeks; ours updates every working day.

On our broadband comparison you can sort results five ways. Whatever sort you choose, every deal that matches your filters is shown, and commission has no effect on the order.

• Most popular (the default). Ranks deals using a scoring system built from value for money and real consumer behaviour. The biggest factor by far is what a deal really costs each month over the full contract; the score also reflects how often people actually choose a deal, the quality of the connection technology (full fibre and cable score higher), speed, and the provider's reputation and reliability. No provider can pay Switchity for a higher position, and we never adjust the order by hand.
• Monthly cost (low to high). Sorts by the headline monthly price, cheapest first.
• Effective monthly (low to high). Sorts by the true average monthly cost over the full contract, including any introductory pricing, scheduled price rises, setup fees and cashback or reward value. Explained in full below.
• Contract length (low to high). Sorts by minimum contract term, shortest first.
• Speed (high to low). Sorts by the provider's advertised average download speed, fastest first.

Mobile phone and SIM-only deals are ranked the same way: a scoring system built from value for money (monthly and any upfront cost), what you get for it (data, minutes and texts), and real consumer behaviour (how often people choose and complete a switch on a deal), with a small boost for exclusive deals negotiated for the platform that you cannot get elsewhere.

No provider can pay Switchity to appear higher in the results. We do not currently show any sponsored or featured placements; if we ever do, they will be clearly labelled as such.

The headline price on each deal is the provider's monthly price including VAT. Where a deal has an introductory rate, we show the introductory price, how long it lasts, and the price it rises to afterwards. Setup and upfront costs are shown separately on every deal, as is the minimum contract length and any cashback, gift card or reward.

Effective monthly cost is our measure of what a deal really costs. We add up every monthly payment over the minimum contract term, including any introductory rate and any price rises the provider has already scheduled, add the setup fee, subtract the value of any cashback or reward, and divide by the number of months in the contract. Two deals with the same headline price can have very different effective monthly costs.

Mid-contract price rises are disclosed on every deal. Where a provider has scheduled rises, we show the new price and the date it starts. Where a provider reserves the right to change prices during your contract, we say so. A deal is only labelled fixed price when the provider has no scheduled rises, no promotional rate that ends mid-contract, and no terms allowing a mid-contract change.

• Prices are the provider's standard price for new customers paying by Direct Debit, which is how UK broadband providers bill by default. We do not model surcharges for other payment methods.
• Speeds shown are the provider's advertised average speeds. Under UK advertising rules, this is the speed at least half of the provider's customers on that package get during peak evening hours (8pm to 10pm), so it reflects real-world performance rather than a theoretical maximum. Your actual speed still depends on things like your home wiring and distance from the cabinet, which is why providers give you a personalised estimate when you order.

We compare consumer home broadband deals, including full fibre, part fibre, cable and 4G or 5G home broadband, plus bundles with TV or a home phone. A few things are deliberately handled separately:

• Business broadband is excluded from consumer results and has its own page at business broadband deals.
• Social tariffs, the discounted packages for people on qualifying benefits, are shown on our dedicated social tariffs page rather than mixed into the main results. Switchity earns no commission on social tariffs; we list them because the people who qualify should know they exist.

We aim to cover a significant share of the UK broadband market, but no comparison site covers every deal from every provider, and you may find offers elsewhere that we do not list. Any UK provider who would like their deals included can contact us at hello@switchity.co.uk and we will work with them and our data platform to add their tariffs on reasonable terms.

Broadband (33)

This list is generated from our live deal feed and updates automatically as providers join or leave. The deals available at your address will be a subset of what these providers offer nationally.

• 4th Utility
• Airband
• BeFibre
• BT
• Community Fibre
• Connect Fibre
• EE
• Fibrus
• giffgaff
• Gigaclear
• Hey Broadband
• Hyperoptic
• NOW Broadband
• Ogi
• Onestream
• Plusnet
• POP Telecom
• Quickline
• Rebel
• Rise Fibre
• Sky
• TalkTalk
• The One Broadband
• Three
• toob
• Truespeed
• V4 Consumer
• Virgin Media
• Vodafone
• wightfibre
• YouFibre
• Zen
• Zzoomm

Mobile and SIM-only (17)

The networks and retailers on our mobile phone and SIM-only comparisons:

• Asda mobile
• Carphone Warehouse
• Fonehouse
• giffgaff
• iD Mobile
• Lebara
• Lyca Mobile
• Mozillion
• O2
• Sky Mobile
• Smarty
• spusu
• Talkmobile
• Tesco Mobile
• Three
• Vodafone
• Voxi

Switchity is owned and operated by Switchity Limited, registered in England and Wales (Company No. 14331601), Pendleton Grove, Birmingham, West Midlands, B27 7LT. The company was founded in 2022.

We are fully independent. Switchity is not owned by, part-owned by, or an investor in any broadband, mobile, TV or energy provider, and no provider owns any part of Switchity. Nobody at Switchity holds a role at any of the providers we compare.

If anything on this page is unclear, or you spot a price or deal you believe is wrong, email us at hello@switchity.co.uk and we will look into it. If something has gone wrong and you want to make a formal complaint, our complaints process explains what happens next.