Trooli vs BT: a fixed price against rewards

Trooli and BT don't share a network. Trooli builds its own full fibre in villages and small towns across Kent, East Sussex, Hampshire and Dorset, with smaller clusters in East Anglia, the Thames Valley and central Scotland. BT sells on Openreach's network, which reaches almost every UK address. Where Trooli has built, you can choose either, and the choice comes down to a price fixed for 24 months and symmetric speeds against rewards, a speed guarantee, a landline and TV.

How do Trooli and BT compare at a glance?

The table takes prices, speeds, contract lengths, rewards and scheduled price rises from our live deal feed, so it matches the deals on our comparison pages today. The network, guarantee and exit-fee rows come from each provider's own terms, checked on 10 October 2026.

Is Trooli cheaper than BT?

On a like-for-like tier, Trooli was slightly cheaper on the day and much cheaper over the contract. When we checked on 10 October 2026, Trooli Essential, at 150Mbps, was £22.99 a month, fixed for 24 months. BT's Full Fibre 150 was £23.99 a month, rising to £27.99 on 31 March 2027 and £31.99 on 31 March 2028, with a £90 reward card.

Over a 24-month contract starting in October 2026 that works out at £551.76 with Trooli against £671.76 with BT, or £581.76 once BT's reward card is counted. At 900Mbps the pattern repeats in the table: Trooli Superior at £29.99 a month with a £100 gift card, against BT Full Fibre 900 at £32.99 rising to £40.99, with a £175 reward card.

BT's prices in our feed are online offers and its reward cards change often, so the live table is the figure to trust.

What about speed and upload?

Trooli's four deals in our feed are all symmetric: 150Mbps, 500Mbps, 900Mbps and 2Gbps, with upload matching download. BT's full fibre is faster down than up, at 27Mbps upload on Full Fibre 150 and 300, 49Mbps on 500 and 110Mbps on 900, according to the feed. BT also sells part-fibre deals at 36Mbps to 74Mbps where full fibre hasn't been built, which Trooli doesn't.

Upload speed matters if you work from home on video calls, back up to the cloud or send large files. A 10GB folder takes about a minute and a half to upload at 900Mbps symmetric, about 12 minutes at 110Mbps and close to 50 minutes at 27Mbps. For streaming and browsing the difference won't show.

Can the price go up during the contract?

Not with Trooli during your first contract. Its terms of service, checked on 10 October 2026, say: "we commit to not increasing your broadband cost within your initial 24 month Agreement with us, irrespective of any potential increase in the annual Retail Price Index (RPI)". The usual exception applies if the law or a regulator forces a change, such as a VAT rise. What happens after the 24 months is where to pay attention. If you sign a second 24-month agreement, Trooli's terms say "there may be a £2 (inc. VAT) monthly increase" in months 13 to 24 of that new contract. If you let it lapse instead, its price guide moves you to the standard price plus £5 a month.

BT raises broadband prices by £4 a month on 31 March each year during the contract, for products bought on or after 10 April 2024, according to its price-change page. Every BT deal in our feed carries the schedule: Full Fibre 150 goes from £23.99 to £27.99 in March 2027 and £31.99 in March 2028, as the table shows. Because the amount and dates are set out in the contract, Ofcom's rules don't give you a penalty-free exit when the rise lands.

If knowing your bill for two years matters more to you than a reward card, that is the whole argument for Trooli. Our price rise guide explains how the rules work.

Which one guarantees your speed?

Both make a promise, but they are different kinds. BT is a signatory to Ofcom's Broadband Speeds Code, so you get a personalised minimum speed when you order and a right to leave without penalty if BT can't fix a shortfall within 30 days. Its Stay Fast Guarantee adds a £20 reward card for each failed fix, up to four times a year. The feed shows the minimums: 100Mbps on Full Fibre 150 and 300, 425Mbps on 500 and 700Mbps on 900.

Trooli is not a Code signatory, but its products page says: "Broadband speeds are guaranteed via a hardwired connection to our Trooli router, within a 10% tolerance of the service ordered. We cannot guarantee Wi-Fi speeds." That is a tighter promise than BT's minimums, which range from a third of the headline speed on Full Fibre 300 to 85% on Full Fibre 500. What Trooli doesn't publish is what happens if it falls short, so ask before you order.

Do you want a landline, TV or rewards?

BT does all three. Most BT deals in our feed come with a reward card, from £70 on Fibre 2 to £175 on Full Fibre 500 and 900, plus "Claim up to £200 switching credit" towards your old provider's exit fees. A landline is optional: the "+Pay As You Go" version of each full fibre tier adds about £5 a month in the feed. TV comes as EE TV bundles, from £38.99 a month with Netflix included when we checked, which our EE TV channels guide covers.

Trooli sells broadband and nothing else. Its products page says "A phone line is not needed", and there is no TV. Three of its four deals carry a gift card instead of a lower price: £50 on Extra, £100 on Superior and £150 on Pro, as the table shows. We couldn't find the gift card conditions on Trooli's site, so ask how and when it's paid. Extras are paid add-ons: Wi-Fi Plus mesh units at £8 a month each, Trooli Protect security and a static IP, according to its price guide.

How do their service records compare?

Ofcom's complaints figures for January to March 2026 put BT at 7 complaints per 100,000 broadband customers, against an industry average of 6. Ofcom does not report complaints for providers of Trooli's size, so there is no like-for-like figure. Both appear in the Trustpilot row of the table above, with the caveat that sits under it.

BT's deals in our feed are part of Ofcom's automatic compensation scheme, which pays set amounts for missed appointments, delayed repairs and late starts. Trooli makes no such commitment on its site, and its terms say compensation for days without service "will not apply to delays in the initial activation of service". Our complaints rankings guide explains how to read Ofcom's figures.

What does it cost to leave early?

This is where BT is the softer landing. Trooli's price guide charges "100% of the monthly tariff + call plan + additional Services per month remaining", with no discount. Leave Trooli Essential with four months to go and you owe £91.96, on the price we checked on 10 October 2026.

BT starts from the price without VAT, takes off the costs it saves (£15 a month in its own example), discounts by 1% for early payment and adds VAT back. Its Consumer Price Guide, effective 25 September 2026, gives the example: £35 a month with four months left comes to £67.32. On BT Full Fibre 150 at £23.99 with four months left, the same method comes to about £24. Our exit fee calculator has both providers' rules built in.

Where can you get both?

BT is available at almost every UK address through Openreach, so the question is where Trooli has built. Its coverage page lists villages and small towns rather than city centres. In Kent that includes Herne Bay, Sturry and Tankerton in the Canterbury district. In the Maidstone borough it covers Coxheath, Headcorn and Marden, among others. In East Sussex it reaches the Hastings suburbs of St Leonards, Ore and Hollington, plus Bexhill along the coast.

Our area pages for Hastings, Canterbury and Maidstone list Trooli alongside BT. Its network also reaches Hampshire and Dorset towns such as Lymington and Ferndown, parts of Suffolk and Cambridgeshire, and Fife and Lanarkshire in Scotland. The full list is on Trooli's coverage page, and its postcode checker is the final word, because the network stops at the edge of each build.

Why you might choose Trooli

• You want a price that can't change for 24 months, and you'd rather have that than a reward card.
• You upload as much as you download and want 900Mbps or 2Gbps both ways.
• You don't want a landline or TV and are happy with broadband only.
• You want a wired speed promise within 10% of what you ordered.
• You live in one of the places Trooli has built and want full fibre where BT's hasn't arrived.

Why you might choose BT

• You want a landline, EE TV or a reward card, worth up to £175 on the deals we checked.
• You want Ofcom's Speeds Code protections: a minimum speed in writing and a right to leave if it isn't met.
• You want automatic compensation for missed appointments and slow repairs.
• You might need to leave early, since BT's exit fee method is far gentler than Trooli's full-price rule.
• Trooli hasn't reached your address, which is true for most of the UK.

How do you switch between them?

The two networks are separate, so switching means Trooli or Openreach installs a new connection rather than taking over your line. One Touch Switch still covers it. Trooli's switching page says you opt in when you order and it handles the process, "covering both switches between different networks, and moving between providers on the same network". Under Ofcom's rules you shouldn't be without broadband for more than one working day, and you never need to call the provider you're leaving. Our One Touch Switch guide has the steps.

Three things to check first. Trooli's standard installation is free, but its offer terms say homes without an existing duct may pay an installation fee, which it tells you about before you proceed. Trooli doesn't sell a phone service, so if you have a BT landline number you want to keep, you'll need a separate internet phone provider to take it. And if you're mid-contract, the exit fee above applies to whichever provider you leave: BT's switching credit may cover some of Trooli's, but Trooli has no equivalent for BT's.

Sources and how we checked

Prices, speeds, contract lengths, rewards and scheduled rises come from our live deal feed and refresh whenever the site updates. The figures quoted in the text were checked on 10 October 2026. Trooli's site needs a browser to read, so we rendered its terms of service, price guide, products page, coverage list and One Touch Switch page on 10 October 2026. For BT we read its price change page, broadband page, terms and the Consumer Price Guide effective 25 September 2026 at bt.com/tariffguide the same day. Complaints figures are Ofcom's telecoms complaints data for January to March 2026, and Speeds Code membership is from Ofcom's list of signatories. We earn a commission if you take a deal through our links. It never affects how we rank or describe providers, as our how we compare page explains.