EE broadband deals

EE was formed in 2010 from the merger of T-Mobile UK and Orange UK, rebranding in 2012 before BT Group acquired it in 2016 for £12.5 billion. It now operates as a major brand within the BT Consumer division. The company is headquartered in Hatfield with additional offices in London, Bristol, Darlington, and Sunderland, and it resells Openreach infrastructure rather than running an independent fixed network.

They stand out on household management features and bundled extras. You get speeds up to 1.6Gbps on the premium tier, easily exceeding the 900Mbps cap found on BT. The service includes an app that allows per-device Wi-Fi pausing, which is very useful for shared houses or managing screen time. Higher tiers also bundle Norton anti-virus, identity protection, and Wi-Fi enhancers, while TV packages let you consolidate your entertainment into a single monthly bill.

Because the service resells access to the Openreach network, availability mirrors the standard FTTP and FTTC footprint across the UK. You get the same physical line to your property as you would with other major Openreach providers, but the brand experience and hardware are distinctly different. Older fibre-to-the-cabinet connections are widely available, but the fastest full fibre tiers depend entirely on the ongoing local network rollout in your specific postcode.

Pricing sits firmly in the mid-range to premium bracket. The EE Full Fibre 150 package (150Mbps) currently starts at £23.99 on a 24-month term. Entry costs match BT exactly and sit higher than budget rivals like Plusnet or Sky. At the top end, the ultrafast tiers are competitive for the speeds offered, but you need to factor in scheduled increases that alter the overall value.

Every contract includes two scheduled mid-contract price rises. These occur every March. Each rise adds approximately £4 per month to your bill. This means the price you pay by month 24 is roughly £8 per month more than your starting price. It is a fixed, pre-disclosed schedule, so you know exactly what the increases will be in advance, but you cannot opt out or leave penalty-free when they hit.

Switching incentives are common and often include gift cards on faster tiers, alongside switching credit to help buy out your old contract. Free setup is standard across the range. Some tiers also feature entertainment extras, including six months of free Apple TV and HBO Max at no extra cost, which helps offset the higher monthly premiums if you already pay for these streaming services.