Cookie Policy of Switchity


Latest update: 6 October 2025

Introduction

This document informs Users about the technologies that help this Application to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example, by using a Cookie) or use resources (for example, by running a script) on a User’s device as they interact with this Application.
For simplicity, all such technologies are defined as “Trackers” within this document – unless there is a reason to differentiate. Some of the purposes for which Trackers are used may also require the User’s consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.
This Application only uses Trackers managed directly by the Owner (“first-party” Trackers). The validity and expiration periods of first-party Cookies and other similar Trackers may vary depending on the lifetime set by the Owner. Some of them expire upon termination of the User’s browsing session.

Owner and Data Controller

Switchity Limited is registered in England and Wales (Company No. 14331601) Pendleton Grove, Birmingham, West Midlands, B27 7LT.
Owner contact email: hello@switchity.co.uk
How this Application uses Trackers

Necessary Cookies

This Application uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.

Conversion Tracking Cookies

This Application also uses first-party cookies to track click references and conversions resulting from interactions with third-party providers and partners.

  • These cookies help us understand whether a user has completed a desired action (for example, clicking through to a broadband provider’s website and completing a purchase or sign-up).
  • The information collected is purely functional and used solely for conversion tracking and reporting with our affiliate and advertising partners.
  • No personal data is collected, stored, or shared through these cookies.
  • Each cookie only stores an anonymous reference ID that allows us and our partners to attribute conversions to their original click source.

These cookies are essential to monitor the performance of our partnerships and ensure transparency and accuracy in our affiliate relationships.

How to manage preferences and provide or withdraw consent
Whenever the use of Trackers is based on consent, Users can provide or withdraw such consent by setting or updating their preferences via the privacy choices panel available on this Application.

How to control or delete Cookies via your device settings
Users may use their browser settings to:

  • See which Cookies have been set on their device
  • Block Cookies or similar technologies
  • Clear Cookies or similar technologies from the browser

Please note that blocking or deleting cookies may impact how some parts of the website function.

For instructions on managing cookies, see the following browser resources:

Google Chrome: https://support.google.com/chrome/answer/95647
Mozilla Firefox: https://support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop
Apple Safari: https://support.apple.com/en-gb/guide/safari/sfri11471/mac
Microsoft Edge: https://support.microsoft.com/en-gb/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Consequences of denying consent

Users are free to decide whether or not to grant consent. However, Trackers help this Application to provide a better experience and advanced functionalities to Users. In the absence of certain cookies, the Owner may be unable to provide related features or measure conversion performance accurately.

Definitions and legal references

Personal Data (or Data)
Any information that directly or indirectly allows the identification of a natural person.

Usage Data
Information collected automatically through this Application (for example, IP address, browser type, time spent on each page, etc.).

User
The individual using this Application.

Data Controller (or Owner)
The legal entity determining the purposes and means of processing

Personal Data.
This Application

The means by which the User’s information is collected and processed.

Service
The service provided by this Application as described in the relative terms and on this site.

European Union (or EU)
All current member states of the European Union and the European Economic Area.

Legal information
This policy relates solely to this Application, unless stated otherwise.